How to Measure Brand Impact - LinkedIn Audio Event
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活动举办者 Margaret
2023 年 6 月 14 日 – 2023 年 6 月 14 日线上活动
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CMOs are eager to measure brand and the impact of brand programs like a brand refresh. Still, it is an area plagued by confusion. If we consider a brand an important intangible business asset, what are the top questions that CMOs should ask when it comes to brand measurement? When and how should CMOs measure brand? What are the pitfalls of current approaches, and how to avoid them?
In this LinkedIn Audio live event, branding experts Margaret Molloy, Global CMO of Siegel+Gale, and Brian Rafferty, Global Director, Business Analytics & Insights of Siegel+Gale, delve deep into the metrics that matter, how best to consider brand valuation. Come with your questions.