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参与Building a Media Brand by Thinking Outside-In体验活动简介
Tyler Lessard, founder of Outside-In Marketing, helps B2B companies build audiences of engaged followers and future buyers through a process he calls “Outside-In.” With only 1% of your total addressable market actively in-market for a solution like yours, you’re missing a huge opportunity to connect with and engage the other 99%, so that when they are ready, they think of you. Join us on the Content Matters Podcast when Tyler will explain why you need to reframe your strategy and how. Plus, he has some great examples to back it all up.