How 3 Brands Used AI To Personalize Content At Scale And Won
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活动举办者 Omni Talk Retail
2025 年 1 月 16 日线上活动
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Today’s consumers demand consistent and personalized experiences across every point of their shopping journey. Yet, most organizations struggle with siloed teams, disjointed tools, and a lack of first-party customer insights to serve customers across their shopping journeys in this way.
So Chris and Anne are bringing in an expert, Contentful’s Global Vice President, Solution Engineering, Sara Sullivan, to explain how 3 successful brands have used AI to help them execute personalized content experiences at scale and to share how your brand can too.
During this session the three of them will explore:
- Personalization & Localization: Discover how AI empowers brands like Kraft Heinz, Ruggable, and Klarna to create culturally relevant, geo-targeted content while maintaining brand consistency.
- Streamlining Content Operations: Learn how tools like Contentful's AI Content Generator help teams overcome creative blocks, automate repetitive tasks, and accelerate localization efforts.
- Workflows & Governance: Explore how composable content platforms enable secure, collaborative workflows that ensure brand consistency and governance.
And, if you can’t join us live at the event, be sure to sign up anyway so you can catch the content on your schedule by checking back in to the event at any time for the live replay.