Demand Generation is NOT Dead - why it's here to stay
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活动举办者 George
2024 年 9 月 18 日 – 2024 年 9 月 18 日线上活动
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There's been some bashing of Demand Generation in our corner of LinkedIn, with some notable marketers claiming:
+ Demand Gen and Lead Gen are the same
+ Demand Gen marketers know nothing about brand building
That 'brand awareness' attempts are just "product-heavy 'Lead Nurturing' cadences with CTAs and points-based Lead Scoring."
Is there really any merit to this, or is it just a narrative that fits their own agenda?
After all the progress we've made in Demand Generation the last few years, do we really need to say it is 'DEAD'?
Should Demand Gen marketers be the enemy?
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On the 18th of September at 2:00 PM CET / 7:00 AM EDT, George Coudounaris (The B2B Playbook) and Adam Holmgren (Fibbler) are going LIVE to address these question on LinkedIn
Register so you don't miss it!