How to create and use personas in recruitment marketing
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活动举办者 exsona
2024 年 10 月 9 日 – 2024 年 10 月 9 日线上活动
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Join us for October's 'Monthly Masterclass' - and learn how to create and use personas in recruitment marketing.
?This is a free, 30-minute, BS-free group session that might just revolutionize the way you approach talent acquisition.
?Hosted by Ryan McGrory and Clint Strahan, co-founders of Exsona, we've tailor-made this one for talent acquisition leaders who want (or need) to refine their recruitment strategies and drive better results.
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Why Attend? Traditional, homogenised recruitment strategies are boring ... and often under-perform. We understand that TA leaders today need to be targeted and intentional in their efforts - and we'll be helping you with this. Come along and learn how to move beyond one-size-fits-all approaches to develop focused, effective campaigns that resonate with your most crucial prospective hires.
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What You’ll Learn:
The Pitfalls of Generic Recruitment Strategies: Understand the limitations and inefficiencies of non-targeted recruitment.
Strategic Alignment with Business Objectives: Discover how defining key roles and creating targeted segments can streamline your recruitment efforts and better support your company’s overall strategy.
Persona Development Techniques: Gain hands-on knowledge on how to craft detailed personas that bring your target candidate segments to life, enhancing your recruitment messaging and engagement.
Practical Tools: Leave the session with your very own persona template to use immediately and implement persona-based recruitment strategies in your organisation.
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Join this session and gain the knowledge and tools to attract and engage the right candidates effectively from experts that have been there and done it.