How can omnichannel support different Go to Market strategies in Pharma?

活动简介

Are you trying to understand the emerging GTM models in pharma and life sciences? Looking for innovative ways to enhance your omnichannel strategies? Wondering how to navigate the evolving landscape of pharmaceutical marketing effectively? This talk show is just for you!

Join our expert panel as they dissect these critical topics and provide actionable insights that can transform your approach to market strategy. Whether you're a marketer, sales professional, or strategist in the pharmaceutical sector, this talk show offers invaluable knowledge to stay ahead of the curve.

We’ll explore:

?? GTM (Go-to-Market) strategies in the pharma industry: This includes market analysis, target audience identification, distribution channels, and promotional strategies.

?? Omnichannel and its impact on GTM strategies: Discover how integrating omnichannel approaches enhances GTM effectiveness by enabling seamless customer interactions across multiple channels.

?? Real-World Case Studies: Gain insights from companies that have successfully adopted omnichannel strategies to optimize their GTM approach and achieve market success.

?? Meet our distinguished guests:

?? Morgwn Shaw, Associate Director - Omnichannel Experience, Strategy, Planning & Production at Bristol Myers Squibb
?? Susana Bento, Global Omnichannel Operations Lead at Grünenthal
?? Chris Wade, Associate Vice President, Strategic Solutions at Exeevo Inc.
?? Chiara Bolognini, International Senior Marketing Leader at Roche

?? Hosted by Platforce's Head of Marketing, Stefan Repin, and Events Manager, Juliana Maria Kreisel.

Don't miss this opportunity to gain strategic advantages and refine your omnichannel approach. Secure your spot now and embark on a journey towards mastering GTM models in a digital age!