Executive Coaching to Build Your Brand & Develop Your Thought Leadership

活动简介

When building your personal brand on social-media platforms like LinkedIn – promoting ourselves, our work, our achievements, our impact, etc. – we face two core challenges to persuade our audience.

First, to prove we’re exactly who we say we are – and do exactly what we say we do. We’ve all encountered our share of imposters; we want our brand viewed as one of substance and integrity. This leads to the second, even more vexing challenge: to prove we’re truly as good as we claim to be. Meaning, we must demonstrate that we’re genuinely skilled in our fields, that our work has had a positive impact on others, and so on.

We each have a self-interest to present ourselves as fantastic at what we do. But can we truly prove it?

After all, who’s our target-audience? Potential employers, clients, investors, partners, donors, consumers, etc. We should assume that our audience is skeptical, rather than blindly following the crowd, unquestioningly. They won’t reflexively believe everything they read, or hear, or see about us. They need to see evidence: concrete, credible, believable, verifiable evidence – presented transparently. Hiring always entails risk; so how can we reduce that risk by creating enough content to reassure a potential employer or client?

In this free, one-hour webinar, Executive Coach Michael J. Jordan shares his skills and strategies for how exactly you can create such evidential content – what he calls “facts on the ground.” Jordan, the Founder of MJ Method Communications and Author of The Global Communications Toolkit, will explain his six-step strategy to map out and build your brand, then how you can bring it to life. Learn how to craft your own personal Origin Story; your evidence-driven Impact Stories; and even how to develop your own Thought Leadership.

This Webinar will also include a Case Study of one professional whom Michael has recently coached. Meanwhile, he’ll welcome questions about your real-life challenges, then brainstorm solutions for you.

This Webinar will be followed two weeks later by a four-session Build Your Brand Writing Workshop. For details, email us at [email protected]. For more information about similar events in the future, visit MJ Method Communications. For private coaching, contact Michael at [email protected].