Mar(tech) Stack Mastery: A Strategic Workshop for MarComm Leaders
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活动举办者 Financial Narrative
2024 年 1 月 18 日 – 2024 年 1 月 18 日线上活动
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参与Mar(tech) Stack Mastery: A Strategic Workshop for MarComm Leaders 体验活动简介
Marketing technology is rapidly changing, driven by the arrival of generative AI and large language models (LLMs), and the convergence of adtech and martech. This session is for anyone interested in learning more about marcomms technology – whether you’re at the beginning of your journey or already running a full stack.
Financial Narrative Board Member and Head of Digital Marketing at ProShares, David Blackburn and Kelly Vives, Chief Marketing and Communications Officer at Allspring Global Investments will lead the group in a discussion about this rapidly-evolving landscape.
Come ready to:
-- Explore cutting-edge Martech tools essential for enhancing your tech stack.
-- Embark on a journey of MarTech maturity, understanding the progression from basic to advanced stages.
-- Discuss best practices for evaluating and selecting the right partners for your MarComm needs.
-- Foster collaborative discussions on real-world challenges and successes in implementing tech stacks.
This event is brought to you by; Constellation