How Hydro-Québec wins social with a sassy customer-first strategy
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活动举办者 Hootsuite
2021 年 5 月 13 日 – 2021 年 5 月 13 日线上活动
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Hydro-Québec manages the generation, transmission and distribution of electricity in the Canadian province of Québec. As an organization of 20,000 employees, it knew it had to get social media right if it wanted to gain the trust and confidence of its four million customers.
With a reputation as a “black box” that was slow to share information with stakeholders, Hydro-Québec knew it needed to take bold steps to rebuild its image and revitalize its brand, while also efficiently managing the flow of information to its constituents and the media.
Join Hootsuite’s Sabrina Jensen as she sits down with Jonathan C?té, Hydro-Québec’s Strategic Advisor of Corporate Communications & Media Relations, to discuss how the public utility shatters expectations and wins brand love with smart social listening, responsive digital customer care and a surprisingly cheeky tone on social.