tvScientific的动态

What if digital brands could use affiliate to capture purchases from TV ads? ?? (Spoiler alert: they can!) It’s time to get your foot in the door of Connected TV (CTV) with CJ’s new strategic partner, tvScientific! The first platform for CTV measurement and management, tvScientific, combines TV's impact with the performance of digital advertising—and they’re the only CTV partner working on a cost-per-action (CPA) model. Learn more about tvScientific and how to expand your tracking onto the big screen on Junction ?? https://bit.ly/3WbJgI5 #AffiliateMarketing #DigitalMarketing #MarTech #ConnectedTV #CTV #MarketingAndAdvertising #PerformanceMarketing

Nine partners with Magnite's Spring Serve to optimize 9Now's programmatic advertising, enhancing viewer and advertiser experience. read more: https://lnkd.in/d_zETJfR #BVOD #ProgrammaticAdvertising #DigitalTransformation #AdvertisingTechnology #ProgrammaticTV #Partnership #adtechtoday

In our latest write up we dive into PubMatic $PUBM, a founding-led Company at $1.15 billion market cap, penetrating the large ad tech industry, and capitalising on the movement of programatic advertising to mobile and CTV. ?? PubMatic Inc is a leading sell-side advertising platform that enables real-time programmatic advertising transactions for publishers and advertisers. The company, founded in 2006 and publicly listed in 2020, facilitates the monetization of digital content through an advanced technology platform that connects publishers with advertisers and demand-side platforms (DSPs). This automated process replaces traditional direct negotiations, optimizing ad placements and enhancing ROI for advertisers through real-time bidding (RTB). ?? Key financials highlight PubMatic’s growth trajectory. From FY18 to the trailing twelve months (TTM) Q1 FY24, the company achieved a revenue Compound Annual Growth Rate (CAGR) of 21.7% and an operating income CAGR of 7.2%. In TTM Q1 FY24, PubMatic reported revenues of approximately $278 million and an operating income of $7.2 million, reflecting a 2.6% margin. ?? The company boasts a robust balance sheet with $174.1 million in cash and short-term investments, no debt, and $24.4 million in lease liabilities. ?? #advertising #ssp #fundamentals #stocks #analysis #stockopine #investing #stockstowatch #smallcap https://lnkd.in/dJjQskkz

"After the deal closes, the two companies will have around 20,000 advertisers. The new platform will cover more than 50 markets and aims to reach 2bn consumers a month. Outbrain said in its statement: “Once the combination is completed, the company will represent a break from established platform players that base their value primarily on views and impressions. In contrast, the combined company plans to focus on delivering more tangible outcomes such as attention, deep engagement, and e-commerce conversions--across the multitude of previously fragmented premium environments on the open internet, including connected TV.” This is a major opportunity, given that the open internet advertising market is currently estimated to be worth $175bn." https://lnkd.in/g3jh_XTA

StackAdapt partners with Samba TV to enhance incremental reach and measurement for optimal programmatic advertising campaigns. Aden Zaman | Denis L. read more: https://lnkd.in/dv-fahqT #StackAdapt #SambaTV #ProgrammaticAdvertising #TVTechnology #OmniScreen #AdvertisingCampaigns #MarketingCampaigns #CTV #LinearTV #adtechtoday

In the competitive advertising landscape, programmatic buying has emerged as a superior alternative to the traditional, relationship-driven approach associated with TV advertising. The below compelling article on Digiday delves into the battle between the hands-on and handshake approaches to determining media spend, underscoring the numerous benefits of programmatic advertising, including optimisation for reach and frequency, and campaign activation within a single platform. Consequently, programmatic advertising is undeniably making noteworthy progress. It will be intriguing to observe potential major shifts in media buying practices in the near future. https://lnkd.in/ex-7TDeT

In the world of digital advertising, automation has brought a revolution in the way ads are bought and sold. Programmatic ad trading platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry matures, a pressing issue has come to the forefront: the distribution of ad revenue. Want to learn more about the Kapang AdX approach to programmatic efficiency? Check out this informative article: https://lnkd.in/eQaDYvGV #digitaladvertising #programmaticadtrading #adrevenue #fastchannels #digitaladvertising

In the world of digital advertising, automation has brought a revolution in the way ads are bought and sold. Programmatic ad trading platforms have brought efficiency and scale to the advertising ecosystem. However, as the industry matures, a pressing issue has come to the forefront: the distribution of ad revenue. Want to learn more about the Kapang AdX approach to programmatic efficiency? Check out this informative article: https://lnkd.in/eujVaN7Z #digitaladvertising #programmaticadtrading #streamingmedia #fastchannels

FreeWheel's latest report, "The State of Programmatic Independent Demand," reveals a significant surge in programmatic advertising within the independent premium video market. Key drivers include increased adoption of multi-publisher bundles and strong uptake in various advertiser verticals. Read the Latest full News -?https://lnkd.in/d-_bg9aK #martech #martechedge #advertising #report #businessgrowth #innovation #transformation #technology

Programmatic advertising is slowly entering connected TV and digital audio advertising, where it was previously underrepresented. A 2022 eMarketer analysis predicted programmatic advertising investment to be just under $100 million. However, changing consumer behaviors and infrastructure put marketers under pressure to create long-term plans and alliances. #AppNexus #BrightRoll #LiveIntent #MediaMath #MediaMathAreAsFollows #MillennialMedia