The Power Of Personal Branding Can Transform Your Identity

News Flash! Work opportunities aren’t exactly lining up for people, from startup founders, top-performing employees to creators and freelancers. It’s not good enough to just have a great academic background or be the best at what you do.

Want to know why? Because nobody knows.?

You can easily be passed for promotion, rejected for a proposal or have a great company but lose the pitch to someone else because there is no standing social proof of what you do and how well you do it. All this is because you’re not doing the one thing you need to do.??

Personal Branding!?

Here’s a way to get yourself up to date with your competition. Start building your personal brand with the following steps, and you won’t just land contracts and deals but also get acknowledged for the value you bring to the table.???

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1. Understand & Share your purpose ? ?

You can’t build a personal brand without first understanding who you are; your strengths, weaknesses, experiences, expertise, purpose, and everything you believe in and stand for—thinking why does this matter?

Here’s an example - I’m an exceptional writer who believes in sharing amazing stories about people from different walks of life. Working with several multi-talented public figures has only expanded my horizons and widened my perspective on life. If you’re looking for someone to narrate your adventurous journeys to the world, then I’m the one who can pen down your thoughts and transform them into an immersive experience for your audience.?

This will help you understand the audience you want to target. Identifying your target audience is the first step towards carving a solid personal branding strategy.?

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2. Market your life experience?

From your biggest work nightmare come true to your gold medal at the school football championship, share it all. Your achievements, success stories, learnings, and failures too. All of these stand as a testament to your hard work and willpower. It builds an emotional connection and credibility with your audience that sees you for all that you’ve been through and accomplished over the years.?

To build your personal brand, you have to open up and be able to market your personal and professional journey if you want a good withstanding in the industry.?

Let’s say you’re writing a post on LinkedIn -?

Instead of writing this post - 6 points that you can learn at XYZ School of Finance.???

Try something like - 6 lessons I learned the hard way because they don’t teach you this at XYZ School of Finance.??

Learn to leverage your experience for business. That’s one way to start building your personal brand.??

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3. Learn to create a personal narrative

Creating a personal brand is not just about describing yourself with a few fancy adjectives here and there. It’s about identifying, crafting, and refining a narrative that appeals to your audience and resonates with them.?

Now we all know there is always someone who will be better than us at something or the other, but nobody can be YOU. Because they haven’t lived your life, gone through your experiences, and they could all learn a thing or two from it.?

So think about your life's best and worst moments and how these experiences shaped you growing up, how you overcame your demons and battled everything that stood in your way. Now embody that spirit and let your audience know what it’s like being in your shoe. And trust us, they will love it.?

So when you find a comment on your post from one of your followers asking, ‘Where are you from?’ don’t simply just answer with ‘I’m from Mumbai, what about you?’ Engage them in a further conversation by revealing more about you. You can reply with this instead, “I hail from a small town in Gujarat but moved to Mumbai in 2010.”

Now we know implementing all of these points is not a day’s work but you can now understand the impact personal branding has on your professional as well as your personal life.?

So if you’re now looking to upgrade and build your personal brand, we’ve got you covered. Leave a comment saying ‘Hype Me’ on this post and we’ll contact you.?

Also, it would be interesting to know which online personalities you follow that have amazing personal brands. Mention or tag them in the comment section below for us to have a look.