RE: the "should your brand be on BlueSky already?" debate it's kinda disheartening that there's discourse around this, with some folks strongly advising brands to not bother investing any time into BlueSky whatsoever. as a social media professional, my hot take is that you should be CONSTANTLY experimenting, doing things that are new, unproven, even doomed to fail. that a new platform is "unproven" means just that - it hasn't been proven yet. that's exciting! oh the possibility. so much more tantalising than continuing to try and make Meta platforms happen. maybe that's a wrong take from a performance perspective. yes, established platforms have an order of magnitude more active users than new platforms, but so what. our debut post on BlueSky so far has just 17 likes - omg what a FAILURE (I do not think this). if you work in social and have anything close to resembling a human soul you have an obligation TO THE UNIVERSE to be as creative as possible at all times, embracing the unknown and daring to do things that might not pan out. not everything has to scale, most things won't. get on BeReal, create a soundcloud for your brand, run out into the street with a cardboard sign - just bloody do something. yeah you'll fail. maybe 75% of the stuff I do doesn't work. that's FINE and good. failing is quicker than waiting. creating a bluesky account took like 30 seconds. BE CURIOUS. BE BRAVE. BE SOMETHING.