I've spent over 5,848 hours on Google Ads, here's 6 things you ??????????????'?? be doing: 1. Overrelying on tools when learning Google Ads. 2. Adding all converting search terms into the account 3. Using structures that don't compliment the given budget 4. Letting campaigns to drive low conversions with high CPAs 5. Ignoring non-performing keywords & letting them drain budget 6. Under investing in conversion tracking, you can never track too much #googleads #ppcchat