Over the past 7 days (while writing about our first event for Exit Five) my LinkedIn content had 1,028,345 impressions. That is nuts! Seven days. Over one million impressions. All from writing about my company (Exit Five) and our first event (Drive). Do you know how valuable that is? That’s thousands of people who now maybe know Exit Five exists. Or they knew we existed but now they found our website or newsletter or podcasts. We didn’t pitch any journalists to cover our event. There was no press. We didn’t need any - because we’ve created such a powerful channel through LinkedIn. And it didn’t cost me any budget either. Just me sitting down for a few minutes to write. Also I drive a RAV-4, sup.