Want to raise 14x more funding? Go beyond *what* questions you'll be asked during the fundraising process to practice reframing questions. Founders are asked questions in 1 of 2 ways: ?? Prevention questions focus on potential losses ?? Promotion questions focus on potential gains Founders who reframe VCs prevention questions as promotion questions vs responding in the prevention frame raise 14x more funding according to an Harvard Business Review study from Georgetown professor Dana Kanze. However, 85% of founders "responded to questions in a manner that matched the question’s?orientation." Underrepresented founders are more likely to get preventative questions in the fundraising process. We can do better as VCs. And founders can overcome play-to-not-lose questions by practicing reframing.