'Healthy' Growth... Executives at YouTube say the platform is demonstrating healthy growth in watch time, alongside subscription growth in Q2 2024. Ad revenue increases have also been contributed by the platform’s efforts in continuously closing the monetisation gap with Shorts, especially as Shorts viewership and consumption are significant for YouTube. ?? FACT: Shorts are seeing an average of 70 billion daily views ?? The attention is there and brands are seeing. That is why we have been constant telling our creators "GET ON SHORTS!" ?? If you want to know which of our Creators are on Shorts comment below and we'll get in touch!