It's only just dawned on me that the reason Traditional Advertising is quite good and Digital ads are uniformly terrible is this. Media owners always knew they were in the business of selling eyeballs. Digital media companies think they are in the business of selling clicks. Our core competence becomes how we see the world. If you were a traditional media owner , your “job” was to attract , to respect , to inform, to tantalize, to satiate attention and repeat business If you were a digital media owner, you were a tech company using algorithms to trick, harass, optimize, chase , game, attention by trying out any one of Billions of bits of content , made for free by users. So while TV companies and traditional media owners are selling attention and eyeballs. Digital media companies are selling clicks and data that show they create success. The philosophy of traditional media is actually far more useful for longer term business success with advertising For MOST companies of any scale, taste and longevity, digital media thinking is entirely wrong But tech thinking swayed the market , they became so dominant and valuable, and profitable, nobody has the balls to call out how dumb this actually is and how much it's degraded advertising. I just wish we could apply the thinking of traditional media , the need to respect , to seduce , to value , to reward human attention , to digital media , because that’s where most people spend ALL of their time.