Is it time to update your main Amazon photo? Here's how to tell: → CTR vs. Impressions: Low clicks but high views? Might be time to catch more eyes. → CTR vs. Add-to-Cart Rates: Clicks don’t line up with cart adds? Your photo could use a refresh. Why It Matters: This connects to the ICAP Marketing Funnel from the Search Query Report—a crucial tool to spot where you’re losing potential buyers. Quick Tip: If these metrics resonate with your current situation, think about updating your main photo to boost both clicks and conversions. Got a moment to enhance your listings? A simple change could be just what your sales need!