Be realistic about what Google ads can do: What Google ads can’t do: Make you a coffee Fix your horrible website Be set up and forgotten about Track conversions automatically Force people to purchase from your site What Google ads can do: Expose your business to the right person in the correct stage of the buying process through the use of millions of signals and tried and tested structure setups carefully monitored and optimised by a pro. It can also spend money faster than you can make it with absolutely zero return on investment if you don’t know what you’re doing. Always use a professional.?