Are you tracking your Amazon CTR? It might be the silent killer of your sales. Simply put, CTR is your click count divided by the number of times your ad was shown. The Amazon average? A modest 0.4%. Falling short? It could signal you're wooing the wrong crowd or your product listing needs a facelift – or both. Sharpen your focus: ?? Target those keywords like a marksman ?? Dive into keyword research ?? Fine-tune your bids ?? Scour search term reports for keyword gold Don't stop there – buff up your listing: ?? Stunning images. ?? A title that hooks ?? Rave reviews ?? Prime Shipping ?? Pricing that's on point ?? Irresistible coupons ?? Those coveted seller badges Ad metrics are your roadmap to identifying weak spots and making smart, data-driven tweaks. Remember: more clicks = more success. #AmazonPPC #AmazonAds #AmazonAdvertising