You just know TikTok for dances? Surprise! Kenya is among the top 3 countries with the highest adoption of using TikTok for news according to the Reuters Institute Digital News Report 2023. On the usage of other purposes, Kenya is leading at 54% My Observation ??This report comes at a time when we recently had a discussion with a friend on how TikTok videos have high engagement, specifically comments, views, favourites and shares compared to other platforms ??Also, if you open TikTok app at any time of the day, trust me, you won't miss getting a Kenyan going live on the platform. The multi-guest feature that allows creators to host guests during their LIVE video is fueling TikTok communities' growth. ??Some small businesses and business owners have already tapped into the power of TikTok. On a normal day, you will come across them going live and showcasing products or services. I am talking about nail bars, and shop owners in Kamukunji, Dubois etc. A search on #Kamukunji alone gives you 19.9Million views ??Whenever there is a national event or a scene happening, you will get videos and live streams by a TikToker right from their device. A week ago when Toy Market was in flames, there was a TikToker going live showing what the situation was on the ground. Emmanuel Yegon, mobile journalism? WRC Safari Rally 2023 is happening this weekend am certain lots of videos from the event will be on TikTok. Video content is king! This is where you can also get your user-generated content from various creators. ??Other social media platforms like #Facebook, #Instagram and #Twitter may still be your platform of choice, but TikTok is worth keeping an eye on. Your target could audience could be on TikTok! Get Reuters Institute Digital News Report 2023 here: https://lnkd.in/d4hqRPA9 Faustine Ngila, 4IR, Dickens Kasami #digitalinsights #socialmediainsights #TikTok #digitalmarketing #consumerbehavior #digitalmedia