Zuddl

Can an event marketer go on to become a CMO? ?? Yes. In our latest conference couch session, Stephanie Christensen sits down with Kortney Osborne to discuss Kortney’s career journey—from starting in sales to getting into events and leading integrated campaigns at Qualtrics to eventually becoming a marketing leader and fractional CMO. Kortney shares actionable insights on connecting events with business outcomes and the importance of storytelling, leadership, and hiring the right people. This episode’s got many inspiring anecdotes for anyone looking to level up their career in events or marketing. So get some coffee and start watching. Episode link in comments. ???? #conferencecouchsessions #zuddl #eventmarketers #careerpath

One-size-fits-all event tech ? Customizable solutions tailored to your needs ? Routine customer support ? People who genuinely care about your event’s success ? These are just two of Zuddl's promises (among many others) that helped CreatorIQ: 1. Reduce attendee check-in time by 35% 2. Increase attendee turnout by 12% 3. Save 10+ manual hours per event Check out the complete case study to learn more. (Link in comments ??) #customerstories #eventtech #eventmarketers #zuddl

“The One Where None of the Volunteers Showed Up for Their Shift” ?? In our first conference couch session, Lindsey Ivie ?? shared an anecdote about having to pull 30 people at the last minute to check attendees into breakout rooms—when the assigned volunteers went MIA. Want to hear more event horror stories (in FRIENDS style) and valuable lessons Lindsey Ivie and Stephanie Christensen have learned over 15+ years of B2B event execution? Catch the full episode (link in the comments????). Laughs, cries, and a lot of takeaways—guaranteed! #eventfails #eventmarketing #conferencecouchsessions

Are you an event marketer who needs to: - Build and grow your company’s user conference, - Deliver an exceptional in-person experience (time and time again), - Prove your event’s value with a solid ROI, - Manage teams of all shapes and sizes, internally and externally? If these questions have been on your mind, we have something special for you. What? A free, virtual event—Huddl with Zuddl: Building & Growing User Conferences. When? December 10, 2024. 10 AM – 12 PM MST (Mountain Standard Time) ???. Why attend? Learn from the top event experts [Bethany Murphy, CMP, Nicole Miller, Enrico Gallorini, and Liz Lathan, CMP], share ideas, and network with peers who understand the unique challenges and rewards of event planning. We promise you will walk away with actionable insights while having fun ????. Register now. It’s free. [Link in comments????] #huddlwithzuddl #eventmarketing #virtualevent #userconferences

This was a fun (and traumatizing) one! ?? Equally loved having an excuse to wear my bright orange blazer as well as having the opportunity to talk and laugh with local legend Lindsey Ivie ??about our spooky event horror stories and lessons learned over the years of B2B event execution. Watch on-demand to learn from our mistakes, laugh, or cry along with us. ?? (link in comments.) PS - Zuddl has asked me to host their "Conference Couch Series" and I couldn't be more honored or thrilled. Join me for more of these on-demand sessions where we'll talk all things events, marketing, ROI, leadership, programming, execution, and more. #events #eventprofs #eventmarketing

Who's up for some scary event stories this Halloween????♀? ?? To kick off our new "Conference Couch Sessions," we’ve got Stephanie Christensen and Lindsey Ivie ?? sharing their spookiest event experiences! From tech fails to unexpected surprises, you won’t want to miss these tales. Watch the full episode—if you dare! Link below ? https://lnkd.in/gFztdKpM #events #eventmarketing

Whats scaring you as an event marketer this Halloween? ?? One of the things that scares every event marketer is a "zombie audience", attendees who wander around, unengaged and disconnected. But there is solution! Enter Zuddls gamification features. Zuddl's gamification features turn any event into an interactive adventure! Imagine attendees engaging in scavenger hunts, tackling challenges, and racking up points on real-time leaderboards—all designed to make connections memorable and boost engagement. Whether it's networking quests or exhibitor interactions, Zuddl’s gamification gets people involved in a way they won’t forget. Check out the carousel below to learn more ? #events #eventmarketing

The buying process for event tech is uniquely challenging compared to other industries. Why? Because it involves a diverse range of decision-makers, each with distinct priorities: The Head of Events prioritizes seamless operations and flawless execution. Marketing Operations focuses on data integration and how the platform supports broader marketing efforts. Sales Teams look for proof of ROI, lead generation, and revenue impact. The C-Suite cares about strategic alignment, scalability, and cost-effectiveness. Unlike other sales cycles that target a single department, event tech requires addressing multiple concerns across different functions. Each stakeholder has a unique perspective on the purchase, making it a complex, multi-layered decision. Successfully navigating this process requires deep industry knowledge, the ability to communicate effectively with various stakeholders, and the skill to demonstrate how event tech can meet specific organizational goals—whether it's operational efficiency, data integration, or showcasing ROI. To thrive in this space, sales teams need to go beyond product pitches. They need to act as advisors, building trust and offering strategic insights that speak to the unique needs of each decision-maker. It's about delivering clarity and confidence across the board, ensuring every stakeholder understands the full value of the solution. It might be one of the toughest sales in B2B SaaS, but with the right approach, it’s also one of the most rewarding. #saas #sales #eventmarketing

This is a chart of inbound demos booked for Zuddl (event management software), who I've been working with since October of last year. How did we do this? 1. We used our ICP to help us build the product. We contracted with event professionals like Stephanie Christensen and Ashley Mauras, MBA who told us EXACTLY what was wrong with current solutions and we built around that. And we did it very fast. 2. We created partnerships with companies putting on events for marketers. We gave away the product or in some cases even paid for sponsored partnerships. Marketers seeing and feeling the product in a natural environment helped them build trust in us. 3. Focused on product marketing. We worked with folks like ?? Alex Virden to help us nail our positioning and messaging. 4. We did incredibly smart targeting. We built AI bots to scour the interwebs for companies putting on events and grabbed things like the event date, name and even the technology they were using and built up ICP tiers based on this. 5. We experimented A LOT. Across several channels. We now have paid ads working really well. We launched a unique gifting campaign using Sendoso that's helping us get into our best-fit accounts. We're doing automated, personalized outbound. We also tried things that didn't work like a small event in SF (we wanted 40 people, got like 4...). We failed several times. 6. We have a great team. The founders Bharath Varma and Vedha Sayyaparaju are some of my favorite people and their personalities and styles have cascaded down through the company. They are compassionate and understanding. Willing to make tough decisions. And they believe in marketing! It's amazing what you can do in a year! I'm incredibly bullish on this company and the product - it just keeps evolving. If you're in the event world, definitely check them out.

I think hiring fractionally for roles has been a super power for us at Zuddl! At Zuddl, we’ve taken a different approach to building our team. Instead of rushing to fill roles with full-time hires, we chose to bring in fractional experts. Why? Because early-stage startups need agility and the ability to test and iterate quickly—both with their products and their teams. Hiring fractionally also enables you to hire proven high level operators, when a full time salary might not make sense. It’s part of our “fast-iterate-and-test” methodology. Fractional hires let us test new approaches and strategies without overcommitting, ensuring we always have the right skills at the right time. It also works the other way around. Fractional employees can earn more money, net, by working for several companies at once. It also gives them a chance to test working for a company, if it works out for both sides, then converting into a full time opportunity becomes a no brainer. For early-stage startups, fractional hires provide a powerful advantage—access to top talent, minimal risk, and the flexibility to scale up (or down) as needed. More early stage companies should experiment with it. #saas #startups #growth