Zoomph

A classic selfie with the Los Angeles Dodgers three Japanese-born players was the top post from this year's Major League Baseball (MLB) #TokyoSeries with over 10.7M impressions on X alone ?? Across X and Instagram, the post earned over over 15M impressions, 1.1M engagements and nearly $1M in social value, and Ryobi Limited earned over $161K in brand value from the shot. #sponsorship #japan #baseball #mlb #sportsbiz #sportsbusiness

First pitch for the Los Angeles Dodgers Dodgers 2025 season was at 3AM LA time for the Tokyo Series, so social media content was key for keeping stateside fans engaged. The Dodgers content while in Japan earned 165M impressions and 8.3M engagments for $7.7M worth of social value, which was 145% more exposure, 219% more engagement and 294% more social value than the same time frame for last year's Seoul Series. They also generated over 25M logo impressions and $60K in social value for Tokyo Series and jersey patch sponsor Guggenheim Partners. #mlb #baseball #sponsorship #tokyoseries #japan #sportsbiz

TOMORROW, join us for a live Zoomph 101 webinar! Whether you're a longtime user or new to Zoomph, this webinar is a perfect refresher course or chance to learn how to navigate Zoomph and get the most out of our reports, dashboards, exports and more! Register Now: https://lnkd.in/gF53cpnN

Pre-madness, over 24M unique viewers tuned in at some point last weekend to Power 4 or Big East conference tournament games. Unique Reach For Conference Championship Games: ?? Big Ten Conference (sposnsored by TIAA): 5.22M ?? Atlantic Coast Conference (sponsored by T. Rowe Price): 4.81M ?? Southeastern Conference: 4.62M ?? Big 12 Conference (sponsored by Phillips 66): 3.91M ?? BIG EAST Conference (sponsored by Jeep): 3M #marchmadness #sportsbiz #sportsbusiness #collegebasketball

Coming off a HUGE year for women's basketball, we can't wait for another exciting NCAA women's #MarchMadness tournament. But before tournament play begins, let's look at the 20 women's college basketball teams with the most engagement during the regular season ??

The NCAA men's #MarchMadness tournament is about to begin, but teams have been building up excitement on social all season long. For the regular season, these 20 men's college basketball teams had the most social media engagement ??

A full slate of National Women's Soccer League (NWSL) soccer is on deck as teams kick off their 2025 campaigns this weekend! Going into the new #NWSL season, these are the current front-of-jersey sponsors for each team. ?? https://lnkd.in/gdyhUA-u #sportsbiz #womenssports #sportsbusiness #sponsorship #linkedinsports

In today's on-demand content world, live sports stands as the last true frontier of appointment viewing – consistently delivering massive, predictable audiences that simply can't be replicated elsewhere in media. This unique position makes sports broadcasting rights increasingly valuable, with networks and advertisers paying premium prices to access these live viewers. The resulting economic pressure forces a critical evolution. As broadcasters pay record sums for rights, and brands accelerate their investment into sports sponsorships, maximizing return on these investments becomes existential. This is why measurement and optimization tools like Zoomph have become mission-critical — they transform what was once subjective brand exposure into quantifiable metrics that directly impact negotiation leverage, pricing models, and strategic decision-making throughout the sports business value chain. While AI stands to disrupt or even displace many industries, sports is uniquely positioned to be enhanced by AI technologies. Proud to see Sequence Equity invest in Zoomph, whose AI-powered analytics platform exemplifies this trend – helping teams, leagues, and brands measure and maximize their sponsorship investments in an era where every marketing dollar must work harder than ever before.

The Creator Classic YouTube stream (also sponsored by YouTube) peaked at 84K+ viewers and had 717K+ views within 24 hours, but the bigger numbers came on social media. For the 2nd edition of the event, PGA TOUR and creator social content about the Creator Classic drove: ? 35.2M impressions/views ? 1.22M engagements ? $1.97M in social value

Sequence Equity is excited to announce our investment in?Zoomph?— an AI-powered sponsorship analytics platform that helps brands, teams, and media companies measure the impact of their partnerships across social media, streaming, and broadcast. With cutting-edge AI and real-time data insights,?Zoomph?enables organizations to maximize ROI and optimize their sponsorship strategies. Zoomph powers sponsorship optimization for organizations like Oak View Group, Dude Wipes, WWE, NASCAR, and 170+ customers. Transforming raw engagement data into actionable intelligence — this is what modern marketing and performance-driven strategy looks like.