Zoomph

Baseball is back, and most of #MLB took the field yesterday to start their 2025 seasons. Based on total social value, these ten Major League Baseball (MLB) teams had the best Opening Days on social media yesterday ??

Introducing Beyond The Metrics, Zoomph's new Q&A series spotlighting sports industry leaders. First up, New York City FC VP of Business Intelligence and Zoomph alumni Scott Lewis talks about his current role in MLS, career advice, favorite teams and more! ?? https://lnkd.in/gXxngKmM

Finally, Opening Day is here! Heading into 2025 season and third year of Major League Baseball (MLB) jersey sleeve #sponsorship, these are the current #MLB team jersey patch partners. ?? https://lnkd.in/g7Mxy23t

The 2025 women's #MarchMadness Social Sweet Sixteen is full of fan-favorite teams and big stars continuing the momentum from last year's huge tournament. These teams earned the most engagement through the first two rounds of the women's NCAA tournament. #collegesports #nil #sportsbiz #linkedinsports #ncaa #sportsbusiness

Ranked by total engagement during the 1st and 2nd Rounds, here's this year's #MarchMadness Social Sweet Sixteen 1??6?? The top NCAA tournament teams on social range from 1 to 10 seeds, and 14/16 teams are still in the tournament after translating their wins on the court to social media. #collegesports #sportsbiz #ncaatournament #sportsmedia #linkedinsports

It's time to study the Los Angeles Lakers social playbook ?? LA isn’t just winning on the court—they’re crushing it on social. Smart storytelling, seamless sponcon, and creative repurposing? They’ve got it all. In this edition of Sponcon Sports powered by Zoomph: ?? LA Lakers Scouting Report ?? San Diego Padres Patching Into A Trend ?? Sacramento Kings’ Perfect Pump PLUS, how AFC Bournemouth and the Portland Winterhawks Hockey Club are driving value beyond surface-level engagement with birthday posts.

A classic selfie with the Los Angeles Dodgers three Japanese-born players was the top post from this year's Major League Baseball (MLB) #TokyoSeries with over 10.7M impressions on X alone ?? Across X and Instagram, the post earned over over 15M impressions, 1.1M engagements and nearly $1M in social value, and Ryobi Limited earned over $161K in brand value from the shot. #sponsorship #japan #baseball #mlb #sportsbiz #sportsbusiness

First pitch for the Los Angeles Dodgers Dodgers 2025 season was at 3AM LA time for the Tokyo Series, so social media content was key for keeping stateside fans engaged. The Dodgers content while in Japan earned 165M impressions and 8.3M engagments for $7.7M worth of social value, which was 145% more exposure, 219% more engagement and 294% more social value than the same time frame for last year's Seoul Series. They also generated over 25M logo impressions and $60K in social value for Tokyo Series and jersey patch sponsor Guggenheim Partners. #mlb #baseball #sponsorship #tokyoseries #japan #sportsbiz

TOMORROW, join us for a live Zoomph 101 webinar! Whether you're a longtime user or new to Zoomph, this webinar is a perfect refresher course or chance to learn how to navigate Zoomph and get the most out of our reports, dashboards, exports and more! Register Now: https://lnkd.in/gF53cpnN

Pre-madness, over 24M unique viewers tuned in at some point last weekend to Power 4 or Big East conference tournament games. Unique Reach For Conference Championship Games: ?? Big Ten Conference (sposnsored by TIAA): 5.22M ?? Atlantic Coast Conference (sponsored by T. Rowe Price): 4.81M ?? Southeastern Conference: 4.62M ?? Big 12 Conference (sponsored by Phillips 66): 3.91M ?? BIG EAST Conference (sponsored by Jeep): 3M #marchmadness #sportsbiz #sportsbusiness #collegebasketball