ZoomInfo

If you’ve ever looked at a process and thought, “There has got to be a better way,” you’d fit right in here. At ZoomInfo, we’re all about finding better, faster, smarter ways to get things done — whether it’s reworking a process, streamlining a handoff, or finally retiring that spreadsheet from 2014. Being an innovator here means having the freedom to turn smart questions into real solutions.

The secret to stronger sales and marketing alignment? Better data. At Impartner Software, that alignment is stronger than ever. With ZoomInfo, their marketing team is delivering high-quality leads, and sales is seeing real engagement — because the right data leads to the right conversations. Jeremy M., Senior Director of Marketing Operations at Impartner, shares how refining their targeting strategy with ZoomInfo has helped build trust, boost follow-ups, and create more opportunities. ??

Tired of chasing dead-end leads? ?? According to our Customer Impact Report, sellers using ZoomInfo boosted their win rates from 32% to 46% — and they’re closing 40% larger deals in the process. What’s driving the difference? Smarter engagement. Faster execution. Less wasted effort. With Go-To-Market Intelligence, sellers cut through the noise and focus on the buyers who are ready to move. Read the full report to learn more: bit.ly/4bIODGg #GTMIntelligence

Spring is a time for growth – and AI in GTM is no exception.??? We surveyed 1,000+ GTM professionals to uncover how AI is transforming sales, marketing, and RevOps. AI is driving success across GTM teams, whether they’re seasoned users or just getting started. Here’s what you’ll learn in this week’s newsletter: ? How AI is driving productivity, profitability, and shorter deal cycles ? The top AI tools GTM teams are using (and who’s adopting them fastest) ? The biggest challenges holding AI back – and how to overcome them ? Smart strategies for prioritizing inbound leads with intent data Want to see how your AI adoption stacks up – and where the biggest opportunities lie? Get the full breakdown here.???

B2B is entering its agentic era. ?? Are you ready? At Forrester B2B Summit, Toby Carrington, CBO at Seismic, will join a panel discussion led by Jessie Johnson, Principal Analyst at Forrester, to explore what it means to operate with agency, adaptability, and authenticity in an AI-driven world. Don't miss out on the conversation! Secure your spot now: bit.ly/4iBGUvY #ForrB2BSummit

Your targeting strategy could be costing you. Let's fix that. ?? Join Bill Henry, CRO at NetLine, and Carl Koussan-Price, SVP of Marketing at ZoomInfo, for the first session of our Revenue Ready Marketing Series on March 26 at 2 PM ET. We’ll share data-driven strategies to pinpoint your ideal customers, build strong personas, and optimize campaigns for better engagement and conversion. Save your seat: bit.ly/4iNXGYD #marketing #targeting #segmentation

AI adoption isn’t equal across sales and marketing teams — especially when it comes to age. ?? 81% of professionals under 25 use AI at least once a month. ?? ...But that drops steadily among every group of older GTM professionals. Will the gap close as AI tools evolve? Or will younger professionals leave senior leaders in the dust on AI adoption? ZoomInfo's State of AI in Sales and Marketing Report uncovers this trend and much more, based on insights from 1,000+ GTM professionals. Get the full report ?? bit.ly/4igClr4

Bad data is costing businesses — big time. ?? Companies lose up to 25% of potential revenue due to inaccurate or incomplete data. For go-to-market teams, that means: ? Poor segmentation leads to wasted outreach ? Compliance risks create legal exposure ? Data silos slow down execution That’s where Data-as-a-Service (DaaS) comes in. It ensures AI-ready, real-time, and orchestrated data across GTM operations, so your teams can act with confidence. Don’t let bad data slow you down. See how DaaS helps teams tackle data challenges head-on: bit.ly/43WThhV

We're celebrating Women’s History Month with some serious knowledge drops. ?? "Track your wins. Be loud and proud about your success... People don’t automatically know how awesome you are — you have to tell them!" – Stacy Roach Recently, ZoomInfo hosted a powerful panel featuring four inspiring women leaders. They shared invaluable insights on mentorship, leadership, and creating real impact. A huge thank you to our incredible panelists, Satu Salminen, Stacy Roach, Sima Patel, and Heather O., for their wisdom and inspiration! #WomensHistoryMonth