Zoe Marketing & Communications

What’s it cost to get someone to register for your service or buy your product through Google Ads? ?? That’s your cost-per-action (CPA) — an important metric to track. Lower CPAs mean you’re getting more for your money. Let’s see how CPAs compare across a few key industries industries: ?? Automotive: $33.52 ?? Consumer Services: $90.70 ?? Education: $72.70 ?? Finance & Insurance: $81.93 ?? Health & Medical: $78.09 ?? Legal: $86.02 ?? Real Estate: $116.61 ?? Retail: about $45.27 ?? Technology: $133.52 ?? Travel & Hospitality: $44.73 All industries considered, the CPA evens out to $48.96. While it might seem like a lot, remember the potential return on your investment. The payoff is commonly 5:1 — for every $1 you invest in marketing, you could make $5. For a deeper dive into Google Ads benchmarks — including conversion rates, costs per click, click-through rates and quality scores — check out our full blog: https://hubs.la/Q02Z5D6y0 #ppc #googleads #digitalmarketing

Did you know the average conversion rate across all industries is 3.75%? ?? It’s an important thing to know when it comes to search engine marketing, or SEM — which typically refers to the Google Ads you use market your business. Simply put, this metric shows the percentage of visitors who take a desired action on your website. And it’s one of 21 terms that are important to understand when it comes to your SEM campaigns. ?? Curious about how SEM works? Dive into our detailed glossary to help boost your visibility on Google: https://hubs.la/Q02YyRQl0 #digitalmarketing #sem #zoemarketing

As 2025 approaches, it's crucial for small businesses to assess how to invest wisely, especially when budgets are tight. If your marketing budget is around $500 or less, it can be helpful to know what that CAN’T cover. Here are four marketing services you likely won’t be able to fully fund: ?? Content Marketing: High-quality blog posts, articles, videos and infographics typically cost $800+ per piece with an agency ?? Targeted Email Marketing: Segmented campaigns with personalized content and advanced analytics often exceed $1,000/month ?? Full SEO Management: Comprehensive services including keyword research and on-page optimization range $1,000-$5,000/month ?? Extensive Social Media Management: A full-service approach including strategy, content creation, and analytics generally costs $1,000-$5,000/month Understanding these costs is key to setting realistic goals and strategies. ?? However, a $500 budget can still support basic SEO adjustments, localized social media efforts or initiating a small-scale email marketing campaign. ?? Explore more on maximizing a modest marketing budget in our full guide: https://hubs.la/Q02Ydzjv0 #marketingbudget #digitalmarketing #zoemarketing

Tapping into top-notch digital marketing templates can streamline your strategies without breaking the bank.?? These three tools — which each offer free versions — are sound choices to help you get started: ?? Trello: Dive into Trello’s array of marketing planning templates. They’re ideal for managing everything from blog schedules to social media plans, offering an organized, visual approach to tracking projects. ?? Mailchimp: Elevate your email campaigns with Mailchimp’s customizable templates. Whether it’s for a newsletter or a product launch, these templates blend ease with effectiveness, so your emails look sharp on any device. ?? Canva: Canva’s vast library of social media templates makes creating stunning visuals simple. From Instagram stories to Facebook ads, these templates are designed to catch the eye and engage your audience. Explore more about these tools and how they can fit into your marketing strategy: https://hubs.la/Q02XKCDC0 #digitalmarketing #trello #mailchimp #canva #zoemarketing

We ?? supporting our community! Our sister media company, Metro Parent, is thrilled to be teaming up with Downtown Detroit Partnership this season for the 21st annual holiday festivities happening in Campus Martius Park. The giant Christmas Tree arrived yesterday, and there's more fun to come with the official tree lighting on Friday Nov. 22, sponsored by DTE Energy, along with ice skating and other fun activities happening Nov. 23 and 24. Happy early holidays, and if you're in the Detroit area, be sure to join in all the fun! #metroparent #familyfun #holidaysindetroit

Search engine optimization, or SEO, has been evolving — but the foundational best practices still matter! ?? Whether you’re tuning up your site’s content or going deep into the technical side, understanding three key areas of SEO is crucial: ?? On-site SEO: Optimize on-page content to build your relevance and engagement. Include keywords naturally, update metadata and make sure your articles are high-quality, informative and answer people’s questions. ?? Technical SEO: Focus on the “back end” of your site. It should load quickly, be mobile-friendly and have good security measures. Address issues like broken links — and fix HTML tags to ensure search engines can index your site effectively. ?? Off-site SEO: Strengthen your site’s authority by getting quality backlinks from other reputable sites. Use social media and other platforms to boost your online presence and credibility. Tending to these three areas helps boost your site’s search ranking and attract more visitors. Learn more in our easy-to-digest guide: https://hubs.la/Q02WTHYQ0 #seo #digitalmarketing #zoemarketing

Just like a haunted house, effective marketing grabs attention — and holds it! ?? Here’s a quick look at what these spooky strategies can teach us about engaging our audience all year round: ?? Surprise and delight: Like the twists in a haunted maze, keep your marketing fresh and unexpected. Rotate content and ads regularly to prevent your strategy from turning into a ghost town. ?? Build anticipation: Haunted houses excel at building suspense that culminates in thrilling results. Craft your campaigns to slowly reveal exciting new products or events, increasing engagement (without the jump scares)! ?? Create memorable experiences: Just as a haunted house visit is unforgettable, make sure your marketing efforts leave a lasting impression that keeps your brand in the spotlight. Give your marketing tactics a Halloween spin to keep your audience spellbound — and eager for more! #digitalmarketing #halloween #zoemarketing

Google Ad Grants offer up to $10,000 per month in advertising specifically for nonprofits, helping boost visibility and impact. ? And managing these grants effectively requires expertise and hands-on work — about 20 hours a month. Consider the tasks involved: ?? Keyword research: Identifying the most impactful keywords ?? Ad creation: Crafting ads that resonate with your audience ?? Monitoring: Tracking ad performance and user engagement ?? Optimization: Adjusting strategies for better results ?? Reporting: Analyzing data to refine future campaigns These grants are crucial in helping nonprofits reach new donors, volunteers and those in need, increasing their positive impact on the community. At the same time, they’re time-consuming to properly manage (and to ensure you're meeting Google's specifications). Learn more about what’s involved in getting and keeping Google Ad Grants — and decide if you’d prefer to go it alone and tap into professional support — here: https://hubs.la/Q02W1msK0 #nonprofits #googleadgrants #digitalmarketing

Google Ad Grants offer up to $10,000 per month in advertising specifically for nonprofits, helping boost visibility and impact. ? And managing these grants effectively requires expertise and hands-on work — about 20 hours a month. Consider the tasks involved: ?? Keyword research: Identifying the most impactful keywords ?? Ad creation: Crafting ads that resonate with your audience ?? Monitoring: Tracking ad performance and user engagement ?? Optimization: Adjusting strategies for better results ?? Reporting: Analyzing data to refine future campaigns These grants are crucial in helping nonprofits reach new donors, volunteers and those in need, increasing their positive impact on the community. At the same time, they’re time-consuming to properly manage (and to ensure you’re meeting Google’s specifications). Learn more about what’s involved in getting and keeping Google Ad Grants — and decide if you’d prefer to go it alone and tap into professional support — here: https://hubs.la/Q02W0znM0 #nonprofits #googleadgrants #digitalmarketing

What exactly IS a “click” vs. a “session” — and why does it matter? These two common benchmarks (often for ads) give you deeper insight into your audience engagement. ?? ?? Clicks: They show the initial interest in your content. Every click reflects an interaction with your brand, giving you a sense of how compelling your ad is. ? Sessions: This metric dives deeper, showing how many clicked through to your web site and actually engaged with your content. It’s about quality engagement over quantity. Both metrics are important for fine-tuning your marketing strategies — and ensuring you meet your audience where they’re most active. This article helps explain in a simple way: https://hubs.la/Q02V6v7z0 #marketinganalytics #digitalmarketing #zoemarketing