Zoe Marketing & Communications

Engagement rate measures how well your content resonates with your audience. ?? It’s not just about views — it’s about interaction. What counts as engagement? Typically it’s: ?? Likes and reactions ?? Comments and shares ?? Clicks on links, images, or CTAs A strong engagement rate signals that your content is connecting — and that’s key for long-term marketing success. Learn more about this and 20 other content marketing terms in this guide: https://hubs.la/Q03c4VkC0 #contentmarketing #digitalmarketing #zoemarketing #glossaryspotlight

SEO isn’t just about what’s on your website — it’s about how well it works. ?? A slow-loading site doesn’t just frustrate visitors. It can hurt your rankings, too. What’s hurting your SEO? ? Pages that take longer than 3 seconds to load ? Unoptimized images that slow everything down ? Cluttered code that bogs down performance How to fix it: ? Use Google PageSpeed Insights to assess speed issues ? Compress images to reduce load time ? Enable browser caching for faster repeat visits A fast site keeps visitors engaged and Google happy. Learn more about this and other common SEO mistakes to fix: https://hubs.la/Q03bKHK60 #seo #pagespeed #zoemarketing

The goal of any landing page is simple — to get people to take action. ?? But that can be easier said than done. If you’re having trouble with people coming to, staying on or taking action from your landing pages, consider the following tips: ?? Make sure the look, feel and tone of your ad and landing pages match so people feel like they’ve landed in the right place ?? Test out (and shake up) your ads to see what draws people in ?? Check your website’s load time and mobile compatibility. No one wants to sit around waiting for the page to load ?? Assess your page’s copy to make sure it’s clear, concise and gets the reader to do what you want them to do ?? Keep your form simple to encourage people to easily take action ?? Have one clear, clutter-free “call to action” for your readers ?? Reevaluate who you’re targeting to make sure you’re hitting the demographic you want and need To learn more about what makes a good landing page, check out our guide: https://hubs.la/Q03b6-KZ0

Developing brand identity is an important step in any SEO checklist. A clear, consistent brand helps customers recognize and trust you — and makes your business more memorable online. ? Strong visuals: A clean, professional logo and cohesive design matter. ?? Cohesive style: Stick to a simple color scheme and font that reflect your business. ?? Defined voice: Whether professional, playful or casual, keep your tone consistent. A solid brand identity strengthens your SEO and overall marketing efforts. Learn more in the Basic SEO Checklist: https://hubs.la/Q039JNgv0 #seo #branding #zoemarketing

Good marketing content isn’t just about what you say — it’s about how you say it. ?? The best writing is clear, accessible and easy to read. Keep these tips in mind: ?? Be conversational. Write like you’re talking to another person. ?? Keep it simple. Direct, straightforward language works best. ?? Make it skimmable. Short sentences and paragraphs help readers absorb key points. ?? Show, don’t tell. Let readers draw their own conclusions. Strong writing keeps people engaged — and makes your message stick. Learn more about this and 6 other steps to writing great content: https://hubs.la/Q038-M8h0 #contentmarketing #writingtips #zoemarketing

Evergreen content stays fresh long after it’s published. ?? Unlike news or trend-based pieces, these resources continue attracting traffic and providing value over time. What does it look like? ?? Glossaries that define key industry terms ?? FAQs that answer common customer questions ?? How-to guides that offer lasting solutions Building evergreen content into your strategy helps establish authority and keeps your audience engaged long-term. Learn more about this and 20 other common content marketing terms in our guide: https://hubs.la/Q038Cndn0 #contentmarketing #digitalmarketing #zoemarketing #glossaryspotlight

Digital ads don’t always lead to instant results — and that’s normal! ?? Success comes from consistency, visibility and setting the right expectations. So ... what’s typical? Here are a few key numbers: ?? 0.1% CTR: The average click-through rate for digital ads ?? 4% landing page conversion: How many visitors fill out a form ?? 2.4% lead conversion: The leads who actually buy or sign up These numbers may seem small, but every interaction builds trust. The more people see your brand, the more likely they are to engage over time. Stay the course, and let consistency do its work. Learn about digital ad conversions here: https://hubs.la/Q037-QF_0 #digitaladvertising #marketingstrategy #zoemarketing

Programmatic native ads — which run on other sites and drive traffic to your content — can boost visibility. ?? But they come with challenges, particularly cost and expectations. Here’s a closer look: ?? Costs vary: ~CPM (cost per thousand impressions) typically ranges $5-$15, but premium placements can exceed $20. ~CPC (cost per click) often falls between $1-$3, depending on industry and targeting. ?? While the upfront investment can be higher, the efficiency and targeting of programmatic native ads can deliver strong returns. But the key is high-quality content that earns trust — otherwise, it can hurt user experience instead of helping. Learn more about programmatic native ad strategies here: https://hubs.la/Q037x5Mx0 #digitaladvertising #programmaticads #zoemarketing

Google is constantly crawling the web, looking for helpful, well-structured content. ?? If your site lacks basic on-page SEO, you could be missing out on organic traffic. What’s hurting your SEO? ? Skipping title tags and meta descriptions ? Ignoring headers (H1s, H2s, etc.) ? Not using keywords strategically ? Thin or unhelpful content How to fix it: ? Use targeted keywords in title tags, meta descriptions and headers ? Write clear, concise title tags (50-60 characters) ? Add structured headers (H1 for headlines, H2s for subheads, H3s as needed) ? Focus on quality – Original content that answers real questions Strong on-page SEO helps both Google and your readers find value in your content. Find out more about this and other SEO mistakes to avoid (and fix!) here: Learn more: https://hubs.la/Q036ZCpn0 #seo #digitalmarketing #zoemarketing

It’s tempting to think of marketing as a quick fix: plug-and-play, with immediate results. ?? But for sustainable growth, long-term strategies are essential. The best results come from a mix of short-term and long-term marketing. Each has it’s strengths and shortcomings: ?? Short-term marketing ~Pros: Quick results, instant engagement, audience excitement ~Cons: Costly, short-lived buzz, risk of audience fatigue ?? Long-term marketing ~Pros: Builds trust, strengthens your brand, fosters lasting relationships ~Cons: Requires patience, higher overall investment, slower payoff The key is knowing how to combine these approaches for the best impact. Want to learn more? Check out the full story: https://hubs.la/Q036CnqD0 #marketingstrategy #digitalmarketing #zoemarketing