Zambezi

MANIFESTWORKS?provides opportunity to those who need it most. The founding vision is to train and place system-impacted individuals for careers in film and video production with ongoing professional and personal support. We recently hosted a class at our LA office, where Partner and Head of Content, Alex Cohn, led a discussion about the role of brands and agencies in the commercial production process. Alex is a proud contributor and board member of this incredible program, and continues to be inspired by the ManifestWorks participants and alumni.

Congratulations to 2024 Music+Sound Awards Best Original Composition in Online, Social + Digital Advertising WINNER ?? Under Armour ‘World Cup Armour Up’ Entrant / Production Company: Citizen Music, New York Composers: Theo de Gunzburg + Noah Wiehl Music Producers: Kate Sims + Molly Young Agency: Zambezi Director: Kat Webber #MASAwards?#composition?#sounddesign?#sync?#musicsupervision?#syncteams?#musicpublishers?#musiclicensing?#musictopicture?#mediamusic?#mediasound?#filmscore?#gameaudio?#audiopostproduction?#productionmusic?#librarymusic?#rerecords?#sonicbranding?#advertisingawards?#filmawards?#tvawards?#gameawards?#trailerawards?#filmmusic?#admusic?#tvmusic #gamemusic?#trailermusic?

Congratulations Jean Freeman for receiving the Advertising Week Future is Female Award!?Jean is among a group of esteemed women who are “revolutionizing the industry — and our world — with their innovative spirit and dynamic leadership.” While the achievements of women are acknowledged more and more each day, we still have a long way to go to achieve equity, not only in our industry, but beyond. As a women-owned business, we are proud to celebrate progress and also reflect on how we can all contribute to driving further change.

Congratulations are in order for our CEO + Principal, Jean Freeman, for being shortlisted for Advertising Week's Future Is Female. It’s no surprise to us, as Jean is a true leader and advocate for women in business, and our entire team at Zambezi. Well-deserved!

Food brands are winning over #GenZ by blending fun, vibrant content with a nostalgic twist. By reviving retro flavors and iconic packaging with a modern spin, they create emotional connections that make food experiences exciting yet comfortingly familiar. It's a smart mix of engagement and nostalgia that resonates deeply with this generation. Read more in October BITES, below! #TakeBiggerBites #Food

At #Brandweek, there was no denying that music emerged as an integral part of sports marketing. Bryan Biniak, president and chief marketing officer at Songtradr, and Gavin Lester, partner and CCO at Zambezi, explored strategies behind successful sports campaigns that leveraged music. They revealed emerging data that confirmed music's key role in scoring big for brands, highlighting the powerful synergy between sports and sound in marketing strategies.? "Typically, the music isn’t on the front end – there’s not a music strategy, it’s how does it fits into the story? And unfortunately, it’s also “how much money do we have left?” But the reality is it should be in the beginning and really help shape the creative, especially when artists are influencers. Artists have fans and can connect with audiences immediately," said Biniak.

Please join in another round of applause for Grace Teng, who was honored last night at the Campaign US 40 Over 40 Awards ceremony in NYC! Grace is so deserving of this achievement not only for her media expertise and thought leadership, and building Scale from the ground up, but for being a thoughtful, tenacious and adventurous human!

Attending #Brandweek by ADWEEK this week? You don’t want to miss Amplifying Engagement: Leveraging Music for High-Impact Performance Marketing featuring our Chief Creative Officer, Gavin Lester, and Bryan Biniak, President and Chief Marketing Officer of Songtradr The pair will delve into the strategies behind compelling sports campaigns that found success with music at their core. Emerging data can confirm what fans have long suspected — music is the key to scoring big.

?? Video Marketing? ?? ?? Brunch? ??? ?? Advertising Leaders? ?? Our Chief Media Officer, Grace Teng, and our Head of Strategy, Matt Babazadeh, recently took the stage as speakers at ThinkLA's Video Brunch! The event was a fantastic platform for industry leaders to explore the latest trends and innovations in video marketing, and we’re incredibly proud of their contributions to such a prominent event. We'd like to extend a big thank you to ThinkLA for hosting, and to everyone who joined to witness Grace and Matt in action! #Advertising #Media #Video

We love working with great partners, and are excited to be part of the growth of Once Upon a Farm! ???? ??