Zirinsky Strategy LLC

Thank the people who make a difference. A thank you can take many forms: a warm smile, a handwritten note, an engaging conversation, a small gift, or a helpful task performed without being asked. Each small act of kindness makes a significant impact. To my friends, colleagues, clients, and partners: Thank you for your partnership and support; they are deeply appreciated. Happy Thanksgiving ?? #thanksgiving2024 #gratitude #partnership #HappyThanksgiving

“The reality is that to do effective business development, you have to have a keen eye on thought leadership and personal branding . . . business development rainmakers and thought leaders have a little something extra in their abilities that makes them push out and do more.” As much as we might wish that “little something extra” is just their use of data and technology, we know data and tech have little value without people and process. Experts like Paula Zirinsky can help upskill a firm’s people and process to nurture more rainmakers, while Propense is focused on providing the tech to help those people execute their BD processes more effectively. The right people + process + tech + data = client service & BD success ?? #BDDifferent #BD #lawfirm #accountingfirm #clientservice

It's not every day we get references to the Industrial Revolution .. but we do in this article and yes, this article is all about AI. It's a good overview of how, where, and why companies need to adopt AI, albeit carefully. The authors note that every company will need to reevaluate its strategy ... starting by asking three questions: ? Which aspects of the problem we now solve for customers will customers use AI to solve themselves? ? Which types of expertise that we currently possess will need to evolve most if we are to remain ahead of AI's capabilities? ? Which assets can we build or augment to enhance our ability to stay competitive as AI advances? #AI #IndustrialRevolution #strategy Cornell University ILR School #efficiency #productivity #growth https://lnkd.in/eJkyFPGD

“There are many hip-hop stars, there’s only one Snoop Dogg” - Paula Zirinsky ?? ?? Easily my favorite quote from the interviews I’ve been fortunate to conduct with Propense.ai’s many #BDDifferent thought leaders. Paula highlighted the crucial nature of authenticity when building a personal brand. We discussed #RichardBranson, #MarthaStewart, and #SnoopDogg as examples. Authenticity played a key role in differentiating each of these icons from their peers. The same principles apply to developing a personal brand in professional services. Be authentic, be intentional, and define the discourse (more on defining the discourse in our upcoming interview with Bruce Ditman).

Today, October 10, 2024 is #WorldMentalHealthDay. It’s also the day my article "Burnout in the Shadows. How Lawyer Stress Affects the Entire Firm" was published by Peer to Peer, the International Legal Technology Association (ILTA) Quarterly Magazine. Today, the World Health Organization (WHO) raises awareness of mental health issues worldwide and mobilizes efforts to support mental health, including Mental Health at Work. Today is the perfect day to talk about: ? ? Stress, burnout, and the differences between each. ?? The importance of companywide efforts that heighten awareness to identify potential triggers team members may be experiencing. ? ? The attitudes voiced about mental health issues, issues that ultimately affect everyone at a company or firm. To read the full article, click here https://lnkd.in/ebPC3Zfr #WorldMentalHealthDay #MentalHealth #MentalHealthMatters

Watch Paula Zirinsky discuss how to build your personal brand and why vulnerability is necessary when doing so. #personalbranding #feedback #marketing #thoughleadership

The latest from Zirinsky Strategy LLC Thinking. Thought Leadership Blog, "Creativity, GenAi, and Fear of People Using It."

Paula Zirinsky's latest article, “Stress, Burnout and the Responsibility of the Board,” for Private Company Director, discusses how?addressing stress and burnout requires a companywide effort regardless of the industry. Managers, the executive team, and the board should be educated and socialized to identify mental health issues and reduce the stigma associated with them, as this is crucial for employee well-being.

Zirinsky Strategy LLC's Paula Zirinsky shared her thoughts with Propense.ai's Michael Couch on #personalbranding and #businessdevelopment and the importance of overcoming vulnerability with self-reflection and preparation. #BDDifferent

Huge thanks to JD Supra; for such an engaging Office Hours with Paul Ryplewski and Lydia Bednerik Neal. A key takeaway: Aligning your thought leadership and content program with your firm’s business strategy is critical. When you are in a #lawfirmcommunications or #PR role at a law firm, you are an essential part of the whole puzzle around the practices, the firm, and your lawyers. Yours is a critical part of helping to satisfy your firm's strategic goals. So, for example, if your firm wants to build and be known for a specific practice area, everything needs to support that focus: the lawyers, the practices, the business development efforts, and the content generated. However, to truly stand out and achieve thought leadership status, you need to bring something extra to the puzzle. You need to contribute original thinking and insights that are not already there. This is the key to moving the needle forward with originality and authenticity. #legalmarketing #thoughtleadership #contentmarketing