Zion & Zion

Zion & Zion Digital Media Director Brooklyn Cravens shares insights on conquering programmatic challenges with advanced tools that drive success in an increasingly complex digital media landscape. https://bit.ly/40V7Xg8 #ProgrammaticAdvertising #DigitalMedia #MarketingStrategy #BrandSafety #ZionandZion

Our VP of Client Strategy Alicia Alongi is joining Kyle Dugan, Director, Digital Marketing at 6sense, and Gautam Chatur, Director, Growth Marketing at Entegra, to share insights on how to "Level Up" your ABM strategy. In this live webinar, they’ll cover proven tactics for executing best-in-class account-based digital advertising, including using paid search, programmatic video and display, and social channels to reach in-market accounts. Don’t miss out on valuable insights from these industry experts. https://bit.ly/3YVBWms #ABM #AccountBasedMarketing #DigitalAdvertising #Webinar #MarketingStrategies

?? Exciting webinar ahead! Join us as our Zion & Zion experts, Ashley Rousselle and Jack Pace from Zion & Zion’s MarTech and Data Solutions Center of Excellence, share insights on a recent project with a high-profile streaming media client. In this session, we cover: ? How data science, engineering, and visualization come together to solve complex client challenges ? The power of targeted engagement strategies that drive retention and reduce churn ? Practical insights into building effective data infrastructure and cross-functional collaboration This webinar is perfect for those looking to elevate their data strategy and learn about advanced techniques in lifecycle marketing and data visualization. Don't miss it! https://bit.ly/4fNbIIK #DataScience #MarTech #DataSolutions #ZionAndZion

Zion & Zion Creative Director Benjamin Galloway shares how predictive personalization, powered by technologies like generative design, is essential for brands to stay ahead of trends and meet evolving customer needs. https://bit.ly/4hPe4Zd #PredictivePersonalization #GenerativeDesign #AI #MachineLearning #ZionandZion

To all the brave men and women who have served, we are forever grateful for your courage and commitment. Today, we honor you and your sacrifice. #VeteransDay #Gratitude #ServiceAndSacrifice #ZionAndZion

?? 83 days. That’s all it took for our MarTech and Data Solutions Center of Excellence to bring a sophisticated CDP use case to life. Our team tackled a groundbreaking project: ingesting call center recordings, processing them with a custom AI we built in-house, and channeling the resulting classification data into a CDP to tailor communications for each customer who called in. It’s a powerful example of how personalized experiences start with the right data foundation. The collaboration behind this project was remarkable. With the expertise of Zion & Zion Senior CX/UX Strategist Amanda Johnson, MBA and Zion & Zion Data Scientist Alex Labuda, we accomplished something few can match in such a short timeframe. Catch the recording of our recent webinar to dive deeper into the story, the collaboration, and the capabilities that make our team one of a kind. https://bit.ly/4eja28v #Webinar #CXInnovation #DataScience #CustomerExperience #ZionAndZion

Zion & Zion Data Solutions Analyst Benjamin DeMartino explains how combining SQL and Python automates and scales data quality processes, helping organizations maintain clean, accurate datasets for better decision-making in today's complex data environments. https://bit.ly/4hzgHyh #DataQuality #SQL #Python #DataIntegrity #Automation #DataAnalytics #ZionandZion

Our VP of Client Strategy Alicia Alongi is joining Kyle Dugan, Director, Digital Marketing at 6sense, and Gautam Chatur, Director, Growth Marketing at Entegra, to share insights on how to "Level Up" your ABM strategy. In this webinar, they'll dive into how to translate your in-market, account-based targets into ad platforms, people-based decision-makers, and influencers. Learn how to maximize the efficacy of programmatic display, paid search, and paid social for ABM, targeting the right people and optimizing digital media spend, objectives, and results across channels. Register now to learn how you can implement these strategies and drive better results from your account-based digital advertising efforts. https://bit.ly/3YVBWms #ABMStrategy #DigitalMarketing #ProgrammaticAdvertising #SocialMediaMarketing

Many companies struggle with poor processes and user experiences that prevent them from realizing the full potential of their zero-party data (ZPD). That’s why we developed the ZPD-6 Framework—a strategic approach that focuses on: - Trust - Perceived Value - Contextual Persuasion - Choice Ergonomics & Architecture - Information Processing - Commitment & Loyalty With our model, you can stop guessing and start gathering the information you need, in a way that makes customers feel respected and engaged. https://bit.ly/3N7bqjB #DataDrivenMarketing #ZeroPartyData #CustomerEngagement #ZionAndZion

Zion & Zion UX & Content Specialist Elizabeth Fantozzi discusses leveraging the MICRO UX Framework to convert critical moments in the user journey into lasting customer loyalty. https://bit.ly/3AmSxGt #MICROUX #CustomerLoyalty #DigitalExperience #UserJourney #ZionandZion