Zion & Zion

Grateful today and every day for our amazing team, partnerships, and opportunities that shape our journey. Wishing everyone a wonderful Thanksgiving filled with gratitude and good company! #HappyThanksgiving #Gratitude #Thankful #ZionAndZion

?? Level Up Your Account-Based Digital Advertising ?? Thrilled to have co-hosted an insightful webinar alongside Kyle Dugan from 6sense and Gautam Chatur from Entegra, where we explored advanced strategies for account-based digital advertising. A big thank you to everyone who joined us live and our behind-the-scenes master of all things webinar, Victoria Squire ?? Key takeaways from our discussion: ? Segmentation Drives Success: - Start with not-yet-in-market targeting to build brand awareness among ICP-aligned accounts - Leverage in-market signals to focus on audiences closer to conversion ? Sophisticated Campaign Tactics: - Utilize tools like DV360 and The Trade Desk for custom job function/title/seniority overlays - Optimize media CPA goals to what's meaningful (and can provide conversion volume) **without** gating content - Stage-based LinkedIn campaigns with shared Campaign Group budgets based on in-market stage provide efficiency while maintaining effectiveness - Value-based bidding on Google Ads are game-changers for optimization and efficiency; use bid modifiers or conversion value multipliers when a target account performs the actions you want from paid search ? The Role of First-Party Data: - Build trust and relevance with data-driven messaging tailored to your audience's needs based on the stage they are in - Use LinkedIn's Conversions API and offline conversion imports to enhance performance and reduce signal loss - Use content syndication sparingly on low funnel accounts to fill out your buying committee, enabling your sales team to multithread with opted in decision makers and influencers ? Holistic Media Strategy: - Combine DSAs (Dynamic Search Ads) for new keyword discovery with PMAX campaigns to capture incremental value - Adjust media targets based on 6sense’s Company Detail API or Customer Match segments to drive conversions and meet business goals - Craft a matrix of leading indicators that generally result in business outcome success and back into platform-appropriate conversion values and volume The synergy between a structured ABM strategy and data-driven execution is powerful. It was incredible to showcase how Entegra leveraged these tools to achieve measurable success. #ABM #DigitalAdvertising #6sense #Webinar #B2BMarketing Check out our session, Level 6 in 6sense's (super informative) Level Up series here: https://lnkd.in/ehnmHcqQ

Data is the key to driving meaningful results. Faced with fragmented data, declining retention rates, and missed opportunities, our client needed a radical change. By building a data program from the ground up, we helped our client achieve: 1. 63% year-over-year paid subscription growth 2. 54% returning subscribers 3. 42% surge in total revenue A strategic approach to data analytics and AI can redefine customer engagement, optimize retention, and set new industry standards. ?? Read the full case study: https://bit.ly/4fRSDVP #DataDriven #AI #CustomerEngagement #SportsBroadcasting #MarTech

CEO, Aric Zion, hosted a session with Zion & Zion's Director of Solutions Engineering, Alex Silva and Director of Digital Strategy, John Spencer, diving into the intricacies of CAPI implementations. At Zion & Zion, our MarTech and Data Solutions Center of Excellence is built on a foundation of deep collaboration. Through teamwork and a robust, unified approach, we ensure our CAPI implementations meet the highest standards, maximizing the value for our clients and pushing the boundaries of what’s possible in data solutions. Thanks to everyone who joined us! Looking forward to more insightful discussions in the future. https://bit.ly/490PTmA #Webinar #MarTech #CAPI #DataExcellence

Zion & Zion Digital Media Director Brooklyn Cravens shares insights on conquering programmatic challenges with advanced tools that drive success in an increasingly complex digital media landscape. https://bit.ly/40V7Xg8 #ProgrammaticAdvertising #DigitalMedia #MarketingStrategy #BrandSafety #ZionandZion

Our VP of Client Strategy Alicia Alongi is joining Kyle Dugan, Director, Digital Marketing at 6sense, and Gautam Chatur, Director, Growth Marketing at Entegra, to share insights on how to "Level Up" your ABM strategy. In this live webinar, they’ll cover proven tactics for executing best-in-class account-based digital advertising, including using paid search, programmatic video and display, and social channels to reach in-market accounts. Don’t miss out on valuable insights from these industry experts. https://bit.ly/3YVBWms #ABM #AccountBasedMarketing #DigitalAdvertising #Webinar #MarketingStrategies

?? Exciting webinar ahead! Join us as our Zion & Zion experts, Ashley Rousselle and Jack Pace from Zion & Zion’s MarTech and Data Solutions Center of Excellence, share insights on a recent project with a high-profile streaming media client. In this session, we cover: ? How data science, engineering, and visualization come together to solve complex client challenges ? The power of targeted engagement strategies that drive retention and reduce churn ? Practical insights into building effective data infrastructure and cross-functional collaboration This webinar is perfect for those looking to elevate their data strategy and learn about advanced techniques in lifecycle marketing and data visualization. Don't miss it! https://bit.ly/4fNbIIK #DataScience #MarTech #DataSolutions #ZionAndZion

Zion & Zion Creative Director Benjamin Galloway shares how predictive personalization, powered by technologies like generative design, is essential for brands to stay ahead of trends and meet evolving customer needs. https://bit.ly/4hPe4Zd #PredictivePersonalization #GenerativeDesign #AI #MachineLearning #ZionandZion

To all the brave men and women who have served, we are forever grateful for your courage and commitment. Today, we honor you and your sacrifice. #VeteransDay #Gratitude #ServiceAndSacrifice #ZionAndZion

?? 83 days. That’s all it took for our MarTech and Data Solutions Center of Excellence to bring a sophisticated CDP use case to life. Our team tackled a groundbreaking project: ingesting call center recordings, processing them with a custom AI we built in-house, and channeling the resulting classification data into a CDP to tailor communications for each customer who called in. It’s a powerful example of how personalized experiences start with the right data foundation. The collaboration behind this project was remarkable. With the expertise of Zion & Zion Senior CX/UX Strategist Amanda Johnson, MBA and Zion & Zion Data Scientist Alex Labuda, we accomplished something few can match in such a short timeframe. Catch the recording of our recent webinar to dive deeper into the story, the collaboration, and the capabilities that make our team one of a kind. https://bit.ly/4eja28v #Webinar #CXInnovation #DataScience #CustomerExperience #ZionAndZion