Zevia

Zevia’s new Get the Fake Outta Here campaign stars country music superstar Jelly Roll keeping it real with an ice-cold Zevia. The ad playfully flips iconic soda commercials on their head—because Zevia’s got zero sugar, zero artificial junk, and zero time for anything fake. Watch the full spot here:

Jelly Roll really is a "poster child for sweet authenticity," which made him the perfect partner for Zevia. Check out the full Billboard write-up of our new commercial: https://lnkd.in/eZXr9UsD

Jelly Roll said it best: "If we’re gonna do this, we have to go all in." And that’s exactly what he did. Huge thanks to our new friend and collaborator for fully committing to the bit, embodying Zevia’s radically real approach, and helping bring jorts back in style. Check out the full People.com exclusive here: https://lnkd.in/edNRmvqw

Zevia is hitting the road and rolling into SXSW! Next week, we’re bringing the flavor to Austin—sampling our signature zero-sugar sodas, dropping fresh new merch, and even giving an exclusive first taste of a brand-new flavor launching this spring. If you're at SXSW, come find us and fuel up the naturally delicious way. See you there!

Our Valentine’s Day initiative celebrates a simple truth — real love beats fake fluff every time. So, we left the clichés behind and created our "Let’s Get Real, Love" campaign, so you can say what you really mean. We created actually honest Valentine’s cards and hit the streets to hear real perspectives on love and dating today. No sugarcoating, no scripts — just unfiltered, straight-from-the-heart honesty. Because love, like soda, is better when it’s real.

From over-the-top publicity stunts and artificial lifestyles to AI-generated images and fake filters, it’s harder than ever to tell what’s real. And don’t even get us started on fake ingredients in soda. That’s why we launched "Break from Fake" - to say it's time to get the fake outta here and grab Zevia instead. No fake flavors, no synthetic sweeteners — just real ingredients for real people. Because when everything else feels fake, your soda shouldn’t be.

We made some adorable (and actually honest) Valentines for your loved ones, because real is better than sugary sweet. Download yours here! https://bit.ly/42GfjF9

Our January campaign leans into the consumer insight that so many people want to, but struggle, to kick bad soda habits. Aligning with New Year’s resolutions, we launched our Ztox Campaign. Our playful approach is simple: quit artificial soda with soda. Naturally delicious Zevia makes the switch effortless—no gimmicks, no pain, just better soda for a better you. Who says quitting can’t be sweet?

We enjoyed participating in the Annual ICR Conference this week and serving up samples of our soda and energy beverages. In both the Fireside Chat and Healthy Beverage Panel discussions, our CEO Amy Taylor and CFO Girish Satya were able to talk about our passion for making great tasting, zero sugar, clean-label products at an affordable price point. We participated in conversations with conference attendees about the buzz from our recent break-out advertising campaign, Zevia’s inclusion in Walmart’s Modern Soda set, and other positive indicators we are currently seeing in the broader better-for-you-soda category this year. #ICRConference2025

We've had such a great positive reaction to our "Break from Artificial" holiday ad that we're taking it to the big(ger) screen for our largest national media reach ever! Cheer on Zevia and your favorite teams when our ad airs this Saturday and Sunday in several College Football Playoff and NFL games.