ZEV Media

Tomorrow morning: Disney Secrets for Growing Your Business with Vance Morris! The devil ?? is in the details. Big brands like The Walt Disney Company company infuse their brand in every aspect of their business and always ask what they could be doing better. While at Disney, Vance Morris learned to focus on everything down to the smallest detail. He applies his keen attention to detail to small businesses, such as his carpet cleaning company. We can all gain by infusing a little more Disney magic ??, surprise, and delight into our businesses, jobs, and lives. Paying attention to small details and data points can yield big results! Stay tuned to watch or listen to the full episode when it drops tomorrow on YouTube, Apple, Spotify, and all other major podcast listening platforms. #podcast #marketing #smallbusiness

“But it takes time to get results with SEO!” That’s true with anything. The best time to start building your online visibility is yesterday. The next best time is today. ?? Whether it’s increasing your brand presence or building up your audience or community on social media, email, or any other channel, the sooner you start, the sooner you’ll get results. And if you really invest by giving it your best, the quicker you’ll get responses and collect the necessary data required to know what to improve and optimize. Start grabbing up your Attention Real Estate ?? early! Trying to “time the market” will only cost you time you could have been generating returns and getting to the next level. Start creating, sharing, promoting and take the first steps. And once you gain some momentum, keep learning and adapting to protect your investment and build upon your previous gains. ?? ?????? Want to start building your brand and invest in your business for the long term? Make 2025 your year. DM me today. Let’s have a chat! ??

Does every company need a blog in 2025? ?? The answer is it depends. Most importantly, a strategist should understand a blog's intended purpose or desired outcome and its role in the big picture of a brand's marketing strategy before determining whether or not it's needed. In other words, what's the goal? Where does it fit into your strategy as a whole? Without a robust omnichannel content distribution strategy and the utilization of targeted ads (such as Meta and Google Ads) and email marketing, the effectiveness of your content could be limited. In a recent discussion with content marketer, Allison Kade we both emphasized the importance of a well-thought-out content strategy that includes tailored distribution methods ?? to cater to your audience's needs at various stages of the buyer's journey and across different platforms like email, social media, and paid search ads. ?????? Failing to do so could leave your brand struggling to make an impact. I think of the relationship between content and distribution like the old riddle, "If a tree falls in the forest and nobody was there to hear it, did it make a sound?"?? The answer is your brand can cut down as many trees as you'd like (metaphorically speaking; we're all green of course), but if nobody hears it, then your brand really didn't make a sound. ?? It's crucial for brands, and even small businesses, to understand their audience's preferences and create content that resonates with them at every touchpoint. Different channels and mediums serve distinct purposes, and the key lies in understanding the context of engagement and timing. Strategic selection of tactics is paramount, considering how each contributes to your overall marketing efforts. The synergy between long-form branded content and distribution channels is vital for an effective marketing strategy, especially in today's landscape saturated with AI-generated content. Creating content is not enough. Brands must also create contextual content matched to the medium and have a focused and strategic way of ensuring their content reaches the right audience at the right times across various channels and compels prospects or customers to take the desired calls to action. Does your company have a blog? ?? Click the links in the comments to watch or listen to the full episode of the Zee Marketing Podcast! ?? #contentmarketing #ads #metaads #googleads #contentwriting #marketingstrategy #marketers #strategysession #blogging

Cheers to 2025! ??? A fresh start for innovative campaigns, bold strategies, and creative growth. ?? Let’s make this year unforgettable for your brand! ???? ?? Reach out to us today: zevmedia.com #Hello2025 #DigitalMarketingGoals #GrowthDrivenSuccess #Marketing2025 #HappyNewYear

Happy Hanukkah! ??? May your days be filled with light, love, and latkes! ???? Celebrate the miracles and cherish the moments. ?? #HappyHanukkah #FestivalOfLights #LatkesAndLove #HanukkahJoy

We all need to level up in 2025. Even Santa Claus is using AI now! ???? But rather than automating gift giving ??, Santa's using AI to personalize his connections with his customers. ????? Now, you can use AI to be more human and surprise and delight your audience! Figure out how to use AI in your business to create memorable moments for your customers. Click the links in the comments to watch or listen to the full episode of the Zee Marketing Podcast. ?? Happy holidays! ????????? #podcast #marketing #customerexperience #hospitality #customerservice

We must have done something right this year, because we merited to have Santa Claus himself (aka Jim Manning the official Santa of Boston) appear on the Zee Marketing Podcast. ???? We ho-ho-hope you enjoy this hilarious story with a heartwarming message in which Jim turned what could have been an embarrassing or uncomfortable situation into a memorable moment and a positive experience for all. ?? According to Manning, uncomfortable situations, curveballs, and setbacks are the greatest opportunities for your brand to create a memorable moment for your customers and gift them with an unforgettable experience. Grab some milk and cookies and listen to this incredible interview stuffed with actionable insights about customer service, how to surprise and delight your audience, and creating lasting connections and relationships that engender loyalty to your brand. ?????? Wishing you all happy holidays and a happy new year! ?????? The Zee Marketing Podcast is available on Apple, Spotify, YouTube, and all major podcast platforms. ?? Please follow and subscribe for more! #santaclaus #boston #santa #customerservice #memorablemoments #funnystories #marketing #customerengagement #marketers #hospitality

Coming in hot this Monday morning!!??HOT POCKETS that is. ????Recently, Tiffany Wilburn, a food & beverage marketing expert stopped by the Zee Marketing Podcast ?? where she shared how she helped revive the classic, American snack brand and win back the "Stomach Share" it was losing to competitors in the frozen foods aisle such as pizza rolls and pizza bagels. ??????? Is anyone else hungry right now? ?? By doing extensive market research, she discovered that although their marketing was reaching consumers of the product, the brand required an approach that would speak directly to those with purchasing power AKA moms. In the full episode, we also talked about her experience reviving the whiskey brand, Southern Comfort ??, launching a frozen pizza brand, and working with other CPG brands, including beauty products. ?? If this little taste has left you hungry for more, check out the full episode by clicking the links in the comments below! ?? ?? The Zee Marketing Podcast can be found on YouTube, Spotify, Apple, and all major podcast platforms. #marketing #marketresearch #hotpockets #snacks #cpg #frozenfoods #foodandbeverage #bigbrands #cmo #marketingstrategy

Sometimes the best way to give value is by shutting up and listening. ???? The most important part of effective communication is listening. According to networking expert and coach, Rachel Rozen , you don't always have to offer something. When you show up to a networking event or a 1-1 call, you don't always have to think about what you're going to say or what to share. Sometimes the biggest gift you can give someone is to just listen and be there for them. ?? We often feel the need to share ideas, but often people remember who listened to THEIR ideas, who asked them questions, and who showed genuine curiosity and interest in who they are. ?? Be a sounding board and a listening ear for those who need you and they'll be far more likely to be interested in helping you and curious to know more about you and what you do. This goes back to the classic piece of networking and sales advice from "How to Win Friends and Influence People" by Dale Carnegie -- "be more interested than interesting." ?? Think back to your past dating experiences...We tend to be more attracted to people who seem interested in us. It's the same with networking and building any relationship. ?? Whether you're in the job market, an entrepreneur, a salesperson, a student trying to land a job or internship, or ambitious professional looking to move up in your company or for a new opportunity, you definitely want to hear Rachel's networking tips. ?? Links to the full episode: ??Listen to the full episode: https://loom.ly/Aewgqaw Watch the full episode: https://loom.ly/yrRsfxc ?? The Zee Marketing Podcast is available on Spotify, Apple, YouTube, and all major podcast platforms. #activelistening #listen #b2b #sales #networking #growth #connections #linkedin #networkinggroups #podast

Recently, fractional CMO and food and beverage marketing expert, Tiffany Wilburn of Clever Disruption shared how she helped revive the whiskey brand, Southern Comfort ?? and win over new audiences without alienating long-time fans. In the full episode, we talked about her background at Nestle where she worked on reviving major brands such as Hot Pockets ???? and Outsider Pizza ??. We also talked about her experience in the beauty space ????? and her insights gained from marketing other CPG brands. ?? Hungry for more? ?? Check out the links below to watch or listen to the full episode! Listen ??: https://loom.ly/D5I0gek ??? Watch the full episode here: https://loom.ly/j4KjeFg ?? Listen: https://loom.ly/lW2TO58 The Zee Marketing Podcast ?? can be found on YouTube, Apple, Spotify, and wherever you get your podcasts. ?? #podcast #cpg #foodandbev #marketing #CMO #whiskey #southerncomfort #soco #liquor #spirits #libations #shots #happyhour