The marketing tactics you use depend on your dealership’s goals and the resources available but many auto dealers are missing out on crucial opportunities to drive organic traffic that can significantly amplify their overall efforts. When SEO and paid advertising are used together, they contribute to each other's successes and business outcomes for immediate and long-lasting ROI. https://hubs.li/Q03cr8Yh0
ZeroSum
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Grand Rapids，Michigan 5,132 ä½å…³æ³¨è€…
Modern automotive marketing for tomorrow’s top dealer.
关于我们
ZeroSum is an industry leader in software, marketing, and data science. We're putting that knowledge to use in the automotive vertical. Our team of automotive, technology, marketing, data, and software leaders have been working in the space with several different teams over the past decade. In late 2017, we brought these disciplines together to form an automotive marketing organization. Focused on disruptive market share growth tactics we learned the value of the data and information swirling around this industry. Leveraging the tools and resources of our roots, one of the world's largest privately held media companies, Advance, we sought out to compile all of this data and give our teams access to an unmatched data platform. Built on Microsoft Azure, and leaning into machine learning, artificial intelligence and our wealth of data, we launched ZeroSum AI. We’re the only player in the space using artificial intelligence, machine learning and vast amounts of data to understand and then influence the landscape. We model exactly what is happening market by market and deliver that intel to our partners.
- 网站
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https://www.zerosum.ai/
ZeroSum的外部链接
- 所属行业
- 广告æœåŠ¡
- 规模
- 51-200 人
- 总部
- Grand Rapids，Michigan
- 类型
- ç§äººæŒè‚¡
- 领域
- Automotive Marketingã€Data Scienceã€Market Shareã€Search Engine Marketingã€Display Advertisingã€Social Media Advertisingã€OTTã€CTVã€Search Engine Adsã€Social Media Adsã€Artificial Intelligenceã€AIå’ŒMachine-Learning
地点
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主è¦
获å–路线
99 Monroe Ave NW
200
US，Michigan，Grand Rapids，49503
ZeroSum员工
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The March State of the Dealer Report is out, revealing key insights into the evolving landscape of new and used vehicle sales. Are you prepared for the challenges ahead in the new vehicle sector? Meanwhile, the used vehicle market shows promising trends that could be your next opportunity. Dive into the details to understand how potential tariffs and market dynamics could impact your sales strategies. Don’t miss out—review the full report now to stay ahead of the curve! Click here to access the March report: https://hubs.li/Q039vX2-0
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Looking to stay ahead in the automotive industry? Our latest blog explores how The Four Ps of marketing are evolving in the digital age. Learn how AI and video solutions for CTV can transform your dealership's marketing strategies and keep you competitive. Don't miss out on these valuable insights. https://hubs.li/Q0382fCn0 #AutomotiveMarketing #DigitalMarketing #DealershipSuccess #Innovation
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SEO for local queries is critical for auto dealers. One of the quickest ways to show up across mobile tools is to optimize your Google Business Profile. A complete and well-maintained listing can build up your brand’s reputation as an authoritative and trustworthy local business and provide an excellent customer experience that brings online viewers into your store. https://hubs.li/Q037PSQh0
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ZeroSum转å‘了
While there is no crystal ball that can entirely predict how the coming year will play out, there are several storylines that will have a major impact on the marketplace in general and a dealers’ ability to sell within it in particular. Our State of the Dealer Special Edition report recaps the trends we saw in 2024 and provides key insights for the year ahead. Check out the full report here: https://lnkd.in/gr9ddYBF
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While there is no crystal ball that can entirely predict how the coming year will play out, there are several storylines that will have a major impact on the marketplace in general and a dealers’ ability to sell within it in particular. Our State of the Dealer Special Edition report recaps the trends we saw in 2024 and provides key insights for the year ahead. Check out the full report here: https://lnkd.in/gr9ddYBF
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February 2025 State of the Dealer Report is here! The new vehicle sector faces challenges as days-to-move hits a five-year high. With potential tariffs on the horizon, pricing pressures could rise even further. Meanwhile, the used and certified markets show resilience and opportunity for dealers. Curious about the latest trends and insights? Check out the full report here: https://hubs.li/Q035sfvx0 #Automotive #MarketTrends #ZeroSum #Dealers #Tariffs #UsedCars #CertifiedPreOwned
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Search engines now display generative AI snippets at the top of search results pages. What does this mean for vehicle dealers, and how can you better optimize your website to make sure you’re seizing a part of this premium page real estate??Check out our latest blog for tips to get the most from your efforts by optimizing SEO for AI. https://hubs.li/Q034lRXq0
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Dealers, are you ready for 2025? ZeroSum's Special Edition State of the Dealer report features a comprehensive 2024 Year-in-Review and a 2025 Outlook. Get key emerging trends, rising inventories, and shifting consumer behaviors so you're ready to tackle the coming year. Download the 2024 Year-in-Review and 2025 Outlook now. https://hubs.li/Q032vxkL0 #dealers #dealerships #automotive #automotivemarketing
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We want to give a huge shout out to all our clients who made 2024 a success! We couldn't do this without you and we are looking forward to driving even more success for you in 2025! #2024wrapped #automotive #dealers #dealerships #automotivenews #automotivemarketing