ZeroBounce

Email marketers all have the same goal: Reach the inbox. ?? But few have a plan as to how to actually do it. Until now ... (We got you.)

ICYMI Our COO Brian Minick teamed up with Tom Wozniak from Optizmo Technologies, LLC to break down some of the most common (and commonly avoided!) questions about email. Check out their conversation as they talk shop on: ??What really qualifies as email spam ?Basic email mistakes you should never make and how to avoid them ??Best practices for compliance and smooth sending Catch the replay here: https://ow.ly/3RHu50VnCFs

The digital marketing community is cooking here in sunny Tampa at Digital Summit Series! Are you here building your skill set? Come say hi to some of our favorite team members, Lily Bradshaw and Sterg Dikos! They're a great hang — we promise. ?? #DigitalSummit #DigitalSummitTampa #DigitalMarketing

What makes an email tool relevant? The answer is simple: you do. At ZeroBounce, we strive to solve complex deliverability challenges behind the scenes. But every new feature built by CPO Dan Cotet and his team is driven by your need for reliable tools and measurable results. In short: it's about getting your emails to the inbox, safe and secure. Go behind the scenes of our process in this interview: https://ow.ly/MrOY50VnBZo

SPF, DKIM, DMARC, BIMI... If you've been around email, you've seen these acronyms. While these letters can get complex, securing your email doesn't have to be tough. Getting them set up will keep you out of spam and help your emails actually get seen. Zachary Nonnemacher breaks it down with: ?Clear, digestible explainers for each authentication method ??Expert tips & best practices ??Free tools for setup and testing ??Bonus: see Brian Minick's past webinar on DMARC for a visual walkthrough Ready to make email authentication a little less scary? Start here: https://lnkd.in/esYbp7YG

Are your emails landing in the inbox or spam? Test your inbox placement to find out: 1. Create your email. 2. Test your subject lines and email content. 3. Get a detailed breakdown of which emails went to the inbox, spam or went missing. 4. Tweak your emails until they reach the inbox. Try it now with 1 free inbox placement test a month: www.zerobounce.net

One of the biggest misconceptions in email marketing: Unsubscribes are bad news. Not necessarily. Here's why: 1. Unsubscribes are a neutral signal for email service providers, meaning they don't hurt your reputation or deliverability. 2. They reduce the size of your list, but they may also reduce the cost (if you're paying by number of subscribers). 3. They allow you to narrow in on people who might actually buy. Where should your unsubscribe rate fall? Less than 2%. If yours is close or higher, it's time to investigate the reason why and resolve it.

Struggling to get your emails out of spam? Don't waste your time with complex jargon. Get actionable insights on how to fix it with the 13-Minute Email Deliverability eBook. No nonsense, just answers to questions like: ??Can I buy email data? ??How often should I clean my list? ??How do I authenticate my emails? ??How do I fix my subject lines? ??Should I delete inactive subscribers? Get answers from 10 industry experts at companies like Braze, GURU Media Hub, and more. Get your copy now: https://lnkd.in/e-7KjdZn

We always find the fun at live events... but getting a shoutout in a Harry Mack freestyle rap? That's a first! It's the last day of Adobe Summit, but we're still here and hanging out! Swing by the ZeroBounce booth to meet our team, check out our new Adobe Marketo integration, and talk all things email and marketing! Come end with us on a high note! #AdobeSummit #Adobe #AdobeMarketo #EmailMarketing

Hello from Adobe Summit in Vegas! ?? Anne, Marissa, and Brian are here soaking up all things digital innovation. Catch them at the event until tomorrow – stop by and say hi!