The ZeroABV Project

More and more non-alc beverages are hitting the shelves, building a virtual store front, landing on menus, available at venues, lounges, clubs and on airlines. The opportunity for non-alc brands is unconstrained, the skies the limit, but do you know what consumers want from your brand, where they want your brand, and when they want your brand? Do you know what role your brand plays in the beverage repertoire of consumers? At the Zero ABV Project we like to think about these questions and help you find answers so your brand can soar. Reach out to us if you would like to learn more about our insights, our approach, and how we might help you. Visit www.thezeroabv.com.

??New Report Alert?? Get a Free Preview of our 2024 Super Bowl & Valentine's Day NA Beverage Consumption with Occasion and Motivation as a focus.?Which NA Brands scored big? Are consumers falling in or out of love with NA? ?? ?? We also introduce N/A Beverage Mood Prints - A carefully crafted cocktail that combines expectation, experience and brand feel insights. Mood Prints are the roadmaps brands and on-trade establishments can leverage to create refined and memorable experiences. ?? Enjoy the preview, and unlock full access. Purchase of our full report includes: - A one-hour consultation to focus on your priorities, your business goals, consumer and occasion deep dives that inform your product and marketing strategies. We can also run custom queries of our data together. - Expanded views of insights, data by gender, generation and occasion. - Access to our data tables so you can draw your own conclusions. Get your copy: https://lnkd.in/gi9CH7Ya

Our latest report, a focus on NA Beverage consumption during the Superbowl and Valentine's is shipping soon. Who scored big, and which brands did consumers fall in love with? Follow Us to get it first.

Our most recent survey of 685 fans, frequent, regular, occasional and experimenting NA drinkers explored occasions and motivations for drinking non-alcoholic adult beverages. Motivation changes by occasion. Motivation is different by generation. Motivation is different by gender. The Zero ABV Project is working on understanding these dynamics.

At the Zero ABV Project our goal is to understand consumer preferences, behaviors, and choices on the occasions they choose non-alcoholic adult beverages. We recently interviewed 685 non-alcoholic adult beverage category participants about how they celebrated Valentine's Day and what they were drinking while watching the Superbowl. Sign up for updates from The Zero ABV Project on our website: https://lnkd.in/eWDYi4Uv

Want to know how 133 Million US adults who are fans of, regular drinkers, and occasional drinkers of NA beverages spent their Super Bowl and Valentine's Day? The Zero ABV Project surveyed 685 consumers in February to find out. We are working on crunching the numbers, studying the results, and pulling together insights revealing what's in their cup or glass or goblet or mug or bottle or can... well you get the point. The results will be available in mid-March, so follow us and you'll be one of the first to know when our February insights are available. If you haven't already, download our 2023 NA Beverage Occasion Insights report at https://lnkd.in/eWDYi4Uv.

At home, driving home from work, skiing, celebrating the completion of a marathon... Non-alcoholic adult beverages can be consumed in so many different situations. Where when are you drinking non-alcoholic adult beverages? Let us know in the comments. #nabeer #nonalcoholic #zeroproof #alcoholfree #mindfuldrinker

Why are people fans of non-alcoholic adult beverages? When we surveyed 1,003 adults about non-alc beverages, not only did we learn that 13% of U.S. adults are fans, but we also asked them why. There was a broad range of reasons, we discovered a range of reasons why people are fans of non-alcoholic beverages. Health-consciousness was a common theme, with many participants appreciating the ability to enjoy a refreshing beverage without the negative effects of alcohol. Taste and variety also played a significant role, with non-alcoholic beverages seen as a fun and tasty alternative to alcoholic drinks. For those who are the designated driver or simply want to avoid the effects of alcohol, non-alcoholic beverages provide a great solution. Curiosity and exploration were also evident, with participants open to trying new flavors and options. Check out our report at https://lnkd.in/eWDYi4Uv and learn more about the occasions when people choose non-alcoholic adult beverages. We're just getting started. Follow us for more insights about the non-alcoholic adult beverage consumers. #nonalcoholic #nonalcoholicbeer #nonalc #zeroproof #mocktails #nonalcoholicwine #nawine #hopwater #consumerinsights #mindfuldrinking

Our co-founder, Mark Leichthammer share more insights from our recent 2023 Non alc beverage occasion research.