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?? Just dropped: a deep dive into?multimodal AI!?In this episode of #TheAgeofThinkingSand, we explore how this tech goes beyond traditional AI by interpreting multiple data types to create richer insights and more personal connections with audiences.?Listen now to hear how brands can use it to build better customer experiences: https://lnkd.in/gH4k3wNB #theROIagency

In today's episode of?#TheAgeofThinkingSand, we're diving into the world of?multimodal AI—a powerful tool that processes and integrates multiple types of content to understand consumers like never before. We'll cover: ? What it is ?? Key challenges in using multimodel AI ?? How it’s transforming marketing ?? The impact on consumer behaviour Explore how this game-changing tech is shaping the future of marketing and media here: https://lnkd.in/evni3_YR #theROIagency

We’re proud to announce that we’ve taken home a Silver and a Bronze at The Drum Awards for Content! ? Our Walmart Revolt Receipts campaign, which empowers Black creators through a dynamic collaboration with REVOLT, won Silver in the Retail category. Additionally, our Walmart x Ebony’s SheEO Business Disrupters campaign won Bronze in the Editorial Partnership category. This campaign highlights trailblazing women entrepreneurs who are changing the game and inspiring the next generation of business leaders. ? Thank you to The Drum for these honors, and to our incredible teams for making a lasting impact on the industry.

With #AI, everyday tasks could soon look very different. In the latest #TheAgeofThinkingSand episode, we explore AI's role in personalising our experiences—and how it might redefine our expectations. Listen now to hear how AI is shaping the future of travel and beyond. https://lnkd.in/e4XjF4ts #theROIagnecy

At last week’s Mediaweek panel, "Tiers of Joy: How Ad-Supported Streaming Is Changing TV," Neil Vendetti, President of Integrated Investment at Zenith US, shared his take on the impact of ad-supported streaming: “It is necessary to incorporate into a larger video strategy, but deserving of its own strategy. All of us need to give this the attention that it deserves before we can maximize the output that we’re getting from it.” ? Neil emphasized how, by blending the familiarity of traditional TV with the precision of digital targeting, ad-supported streaming is transforming television by creating opportunities for brands to reach audiences who were previously hard to engage on subscription-only platforms. ? Check out the full ADWEEK article that includes all the discussion insights below! #Mediaweek #Streaming #DigitalMedia

???New Episode Alert! In today’s episode of #TheAgeofThinkingSand,?we explore how AI’s potential to offer a full-service experience – from booking, to planning and personalisation – could reshape travel as we know it. From route suggestions to dining recommendations, hear how AI helped host Ricky Chopra create an unforgettable adventure. Plus, we look at how AI could soon handle even more. Listen now on Spotify! https://lnkd.in/eftAh8_p #theROIagency

???Ready to see how #AI can transform a road trip? In the next episode of?#TheAgeofThinkingSand,?we dive into a personal journey powered by AI, navigating routes, restaurants, and even parking in Milan! Tune in next Tuesday as we explore the practical—and sometimes surprising—ways AI can enhance our travels and hint at where it might be taking us next. #theROIagency Catch-up on all episodes here: https://lnkd.in/e4ssqSbU

Colleen Hotchkiss, President of Growth Practices at Zenith US, closed out Day 1 of the Brand Safety Summit New York 2024 last night with a fantastic session! She took the stage in a panel titled Optimizing Campaigns for Retail Media Performance and Outcomes. ? Joined by Elizabeth N. from Marriott International and Renee Caceres from StackAdapt, Colleen shared insights on strategies to drive impactful results and navigate the evolving retail media landscape. ? #BrandSafetySummit #RetailMedia?

Zenith US’s Neil Vendetti, President of Integrated Investment, joined industry experts on Adweek’s Main Stage at #Mediaweek to discuss “Tiers of Joy: How Ad-Supported Streaming is Changing TV.” ? Neil was joined by MAGNA’s Larene Mantel, Samsung Ads’ Michael Scott, and Adweek’s Saleah Blancaflor to explore how ad-supported streaming tiers are creating more affordable, targeted viewing experiences and unlocking exciting new opportunities for brands in today’s TV landscape. ? Thank you to?ADWEEK for having us!

From robots running campaigns to #AI assistants influencing consumer choices, the next era of marketing is here. Listen to #TheAgeofThinkingSand as we map out possible futures for marketers navigating the AI revolution. #theROIagency ?? https://lnkd.in/ee_USnz7