Zenithara

Meet “Overworked Ollie,” a float spa owner who’s feeling stuck. Ollie has a solid spa setup, a loyal team, and plenty of passion, but there’s a problem: He’s caught in the cycle of overusing discounts to bring in clients. And it’s taking a toll. Objection Alert: Ollie’s biggest concern is that without these discounts, clients will stop coming in, leading to empty pods and lower revenue. But here’s the twist: The solution isn’t more discounts—it’s a shift in strategy. Why? Because discounts train your clients to wait for deals rather than value your services at their true worth. This leads to a race to the bottom where your spa loses its unique value and your profit margins take a hit. What does Ollie really need? A way to draw in consistent, paying clients who see the true value of the experience without relying on endless promotions. Solution: Elevate the perceived value of his services with a clear client journey that highlights the unique benefits of his spa, and use data-driven strategies to optimize pricing and retention: 1. Reframe the Marketing Message: Showcase the premium experience and health benefits, not just price. 2. Create Value-Packed Bundles: Replace discounts with package deals that emphasize value, like “Introductory 3-Float Experience” to boost initial commitment. 3. Client Education: Share why floating regularly can improve well-being, positioning it as an investment in health rather than a luxury expense. 4. Loyalty Programs: Reward repeat clients with exclusive perks, not just lower prices. Ollie’s spa shifts from discount-driven to value-driven, empowering sustainable growth and a better customer base. The outcome? Ollie doesn’t just fill pods—he builds a community of clients who appreciate and pay for the unique float experience his spa offers. Are you ready to step out of the discount cycle and reclaim the true value of your services?

It’s not about the data—it’s about the story it tells. Metric pairs provide insights by linking two data points, giving context to what those numbers mean together rather than on their own. It’s the difference between knowing how many people walk through your doors and truly understanding how many of those visitors come back regularly. Here’s how metric pairs can work for your spa: 1. Booking Volume & Retention Rate High booking numbers look great, but when paired with retention, you get a clearer picture of your client experience. Are people coming back, or are you stuck in a cycle of one-time visits? 2. Revenue & Customer Acquisition Cost Knowing your revenue is valuable, but pairing it with your acquisition cost tells you if your marketing investments are paying off. Are you spending more to bring clients in than you’re making from their visits? 3. Client Satisfaction Score & Membership Growth If satisfaction is high but memberships are flat, it’s an opportunity. This pair highlights potential gaps in promoting your membership program to happy clients who would benefit from it. By using metric pairs, you can: ? See patterns ? Spot issues early ? Make informed decisions that are rooted in real, actionable insights. Which metric pairs would you like to learn more about?

Are discounts your go-to strategy to fill pods? If so, you’re not alone. But relying on discounts devalues your spa’s services and eats away at your profit. The fastest way to run your spa to the ground is to over-rely on discounts to bring in floaters, whether new or returning visitors. But it would shock you how many float spas I talk to that are doing this. Here’s some ideas on how to pivot away from discounting while still attracting and retaining loyal floaters: 1. Stop Offering Discounts: Cold Turkey It's incredibly difficult to fix this while still offering floaters damaging discounts. Cut them all for now, and let's get the right floaters in the door. You can introduce new discounts later if you really want. 2. Reframe Your Message: Focus on Value, Not Price Emphasize the exclusive benefits of floating at your spa. Let clients see that the experience is worth investing in—not a service dependent on deals. This approach elevates your spa as a premium, life-enhancing experience. 3. Build a Member-Only Experience Create perks like priority booking, member-only events, or bonus services. These extras encourage loyalty and engagement without reducing perceived value. Clients become invested in your spa for the unique benefits, not just savings. 4. Encourage Regular Self-Care Position memberships as an investment in wellness. This appeals to clients who prioritize floating as part of their lifestyle, strengthening their commitment without frequent discounts. By shifting from discounts to value, you create a sustainable loyalty path for clients, foster consistent revenue, and maintain the integrity of your brand. Feeling discount fatigue? Let’s chat about how a value-based model can make a difference for your spa. P.S. If you are a part of a franchise that controls your pricing and discounts, you can still shift your business to being focused on value. Just because it's difficult doesn't mean it's not possible.

Running a float spa without knowing your break-even point is like setting sail without a map—you’re moving, but without a clear direction to profitability. Here’s why this number matters so much: 1?? Foundation for Financial Health Your break-even point tells you the exact revenue you need to cover all costs. If you’re not reaching this consistently, you’re not just falling short of profit—you’re running at a loss. 2?? Informed Decision-Making Understanding this baseline allows you to make strategic decisions about pricing, marketing, staffing, and more. Every investment becomes clearer when you know exactly what you need to break even. 3??Growth and Stability Knowing your break-even means you’re not flying blind. It’s a key metric that signals when you’re in a healthy position to expand, reinvest, or even hire. Whether you’re aiming for a specific monthly goal or planning for long-term growth, this one number can help you plot a steady path forward. Are you clear on your float spa’s break-even point?

Do Your Floaters Know What to Expect When They Come to Your Spa? Or are they left wondering: ? Will this experience be as good as last time? ? Is the pod going to be spotless? ? Why do I only hear from the spa when there’s a discount? Inconsistency can be a killer for retention. If you want a thriving float spa, it’s essential to build trust through a reliable, exceptional experience every time. Imagine your spa with: ?Consistent, exceptional experiences ?High client retention ?Sparkling pods ?Effective follow-up systems ?Higher floater engagement How to Get Started: 1??Standardize Your Cleaning & Prep Protocols: Make sure every floater experiences the same level of cleanliness and care every time. 2??Build a Seamless Follow-Up System: Don’t let communication drop off after a session. Engage with your clients regularly—whether it’s a thank-you, reminder, or helpful tip. 3??Listen to Feedback & Adjust: Take floater feedback seriously to continually refine and improve their experience. 4??Communicate Expectations Upfront: Set a high standard for your spa’s offerings and let customers know what they can count on each time they book with you. (Train your team on how to deliver these expectations every time.) Consistency isn’t just a nice-to-have; it’s a trust-builder that keeps floaters coming back. What changes will you make to ensure your floaters always know what to expect?

Who is your ideal floater? If your answer is “whoever walks in the door,” then your messaging isn’t doing its job. Here’s the hard truth: you can’t serve everyone. And trying to do so waters down your message, making it unclear who you’re really here to help. Instead, let’s flip the script: 1. Who do you actually serve? Think about your most loyal clients. Are they stressed-out professionals? Wellness enthusiasts? Athletes looking for recovery? Narrowing down who your best floaters are helps you speak their language. 2. What specific problem do you solve for them? People come to float for a reason—whether it’s stress relief, recovery, or deep relaxation. The clearer you are about what problem you solve, the more your messaging can resonate with the right people. 3. Why should they choose you over another spa? What makes your float spa unique? Whether it’s your personalized service, top-of-the-line equipment, or calming environment, make sure your unique value is crystal clear. Your messaging should attract the right people, not everyone. When you know who you serve and what problem you solve for them, your marketing starts doing its job—and your floaters start coming back for more. Does your messaging speak to your ideal floater, or are you still hoping for “whoever walks in the door?” P.S. Speaking to your ideal floater doesn’t mean you don’t have others walk in the door. This is all about narrowing in your messaging so you can have real conversations and make the best decisions.

It’s impossible to have a thriving float spa If you don’t have confidence in your financials. And I love it. Why? Because solving these types of problems is what I’m all about. Diving into the numbers and turning chaotic data into clear, actionable insights is the first step into how I help spa owners reclaim control of their businesses. 1. Deep dive into your Profit & Loss to uncover where your revenue is really coming from—and where it’s slipping away. 2. Analyze booking and session data to see what’s driving your busiest times and where there’s room for more efficiency. 3. Get clear on your client details—understanding who’s coming back and why, so you can build stronger relationships and retention strategies. All of this lays the foundation for one thing: a future where YOU run your business, not the other way around. P.S. Want to dive deeper into your metrics? DM me and let’s get started!

Sometimes you have to create even if you don't have a white board!

Have you ever tried to piece together a puzzle without knowing what the final image should look like? You’re left guessing, unsure if the pieces are even fitting together correctly. That’s what running your float spa without clear metrics feels like. Metrics are the pieces of your business puzzle. But here’s the catch—one piece of data isn’t enough to see the whole picture. That’s where metric pairs come in. Think of metric pairs as the full story your business is telling. Individually, each number gives you some insight, but when paired together, they reveal much more. It’s like comparing plot points in a movie: one scene might make you emotional, but when you connect it with others, you understand the entire narrative. For example, tracking only your bookings won’t give you the full story of your spa’s health. But pairing bookings with customer retention rates? Now, you’re seeing a clearer picture of both your sales efforts and how well you’re keeping clients long term. It’s the difference between glancing at a single chapter of a book and reading the entire story. At the end of the day, if you’re not using metrics in pairs, you’re only getting fragments of your spa’s performance. It’s time to see the bigger picture. Want a clear story of your float spa’s health? DM me to download my free resource: 7 Key Metric Pairs Every Float Spa Owner Must Understand to Grow. P.S. Here’s what other float spa owners are saying about this resource: ?? “This is amazing information! You did a fantastic job breaking down the most important metrics.” ?? “I did enjoy your presentation and thought those were some good metrics to look at.”