Zellerfeld Shoe Company Inc.

多謝晒你 ComplexCon China! This weekend Hongkong was the epicenter of sneaker and pop culture again when ComplexCon China took place and over 30.000 guests attended. We celebrated the launch of the new Sapienz shoe, designed by industry legend Jeff Staple with a very own exhibition presence. Our founder Cornelius also attended a panel talk with Jeff Staple, moderated by Brendan Dunne about the future of footwear discussing the exciting new possibilities through 3D printing and how we will bring printed shoes on every foot. Of course we stayed loyal to our "kung shu" theme with own "kung shu" fighters representing the Sapienz shoes in style, a major dragon and our "Staple walk" where visitors could practice the martial art of presenting shoes on a dedicated stage. The iconic videos which were recorded and edited in real time on the booth were then shared by hundreds on social media. Thanks to everyone involved from the Zellerfeld team and especially Tobias Grimm, Jan Traupe & team (both global and local) for the great concept and execution and team Staple for the great collaboration.

Have you ever heard of "Kung Shu“? ?? Another day, another cultural moment! This week, we’re making a big splash with the footwear legend Jeff Staple. The founder of STAPLE and creator of the iconic Staple Pigeon is presenting his 3D-printed Sapienz shoe at ComplexCon Hong Kong this weekend. Leading up to the event, we co-created a viral story about the new "Kung Shu" movement - a martial art of presenting footwear, in a light hearted and fun way. In the video below, you can witness the intense training required to master this practice and learn from our master, "Cornshoe'cius“ (aka our founder Cornelius Schmitt). This stunt is building excitement for our presence at ComplexCon Hong Kong this weekend. Meet us there alongside Jeff Staple and his team at Booth C16. Try an iconic Staple Walk, be amazed by our Kung Shu masters, test out the Sapienz shoe, and snag a free limited Staple x Zellerfeld T-Shirt if you order a pair at the event. On Saturday, don’t miss the panel talk featuring Jeff Staple, Cornelius Schmitt, and Brendan Dunne. See you there! / 喺嗰度見

?? Breaking Boundaries: RTFKT x Nike x Zellerfeld | MNLTH X Blade Drop ?? This is more than a drop - it's a statement. The MNLTH X Blade Drop with RTFKT isn't just about sneakers. It's about defying limits and reimagining what's possible. RTFKT (a Nike brand since 2021) has always led from the front - blurring the lines between gaming, fashion, and tech. Now, with Zellerfeld's 3D-printing technology, we're taking that legacy even further. Six daring sneaker designs. Zero compromises. This drop isn't mass-produced. It's token-gated, exclusive, and built for those who dare to be different. And for the first time ever, the RTFKT Dunk is breaking free - available without token on zellerfeld.com. And it's meant there to stay there forever reminding customers and fans of the RTFKT legacy. RTFKT may be closing its chapter, but its spirit? Unstoppable. We're here to prove that innovation doesn't follow rules - it writes them. Welcome to the future of footwear ?? Own a piece of the legacy: https://lnkd.in/dwu4AYtV #Zellerfeld #RTFKT #BladeDrop #3DPrintedShoes #FutureOfFootwear

Was it all a dream? ?? With ComplexCon just a few days behind us, we’re slowly realizing it really happened—it wasn’t just a dream! The energy was incredible as we connected with tens of thousands of sneaker and pop culture fans from around the world. Thank you for the amazing conversations, memorable activations, and inspiring feedback. Now, it’s back to the farm to ensure we bring printed shoes to every foot! (Thanks Tobias & Jan for the video and all the fantastic on-the-ground activations.)

Humbled and Happy ?? This week Nike presented the Air Max 1000 on Complex Con in Las Vegas and the feedback was insane. Over 1M likes(!) on socials so far, thousand of press articles and great feedback from customers. We were humbled and happy to be part of this as the shoes have been produced by us. Our printers are already on the way back to Germany and we want to thank everyone who came to the booth, gave us feedback directly or through socials. A recap video of what else we did on Complex Con will follow soon. One next step to have printed shoes on every foot ?? ??