Zelf AI

Chipotle Mexican Grill's new Honey Chicken, released March 7, is turning heads on TikTok! Here at Zelf AI, we took a look at the debut numbers and found these sweet stats: ?? Chipotle Honey Chicken (March 7-11, 2025) - 153 creators, 160 posts - 8.1M views - 4.8k comments - 536.2k total engagements ?? Our key takeaway? Earned content is the bees knees! ?? Want to learn more about who is making the biggest splash in the creator world and what's buzzing for your next limited-time menu launch? Send us a DM! ??

On Tuesday, March 4th, Jimmy John's rolled out a one-day-only sandwich giveaway to celebrate their newest menu item: the toasted sub ?? ???? Those in the know took to TikTok to show off their sun-kissed sammies, while other, less chronically online creators, missed out on the lunch-time jackpot. Either way, it created quite the aroma throughout the week racking up: ?? 2.9M views ?? 2.5k comments ?? 197k total engagements from 150+ posts But Jimmy John's wasn’t the only one heating up when it comes to engagement: ???? IHOP entered the conversation for National Pancake Day, serving up free short stacks to pancake fans and breakfast-for-dinner lovers alike. They managed to stack: ?? 5.5M views ?? 2k comments ?? 583k total engagements from 135+ posts What is it about March 4th that opens the kitchens (and hearts) of these QSR Titans? Some say it's in preparation for Daylight Savings, others report it as a last bash before Lent. Zelf AI says… send us a DM to dive deeper into how consumers consume! . . . #zelfai #consumerinsights #consumerfeedback #ihop #jimmyjohns #nationalpancakeday #tiktok #socialmedia

???? Easter is just around the corner, and Target shoppers are already filling their baskets with more than just candy eggs! At Zelf AI, we analyzed Target’s consumer trends on TikTok, and here’s what we’re seeing for Easter 2025: ?? Early Shopping – Consumers aren’t waiting for last-minute deals – they’re planning ahead and searching for Easter essentials earlier than ever before ?? Sweet Surprises – Chocolate and candy are still Easter basket staples, but shoppers are mixing things up with healthier treats & high-end sweets this year ?? Beyond the Basket – Easter is no longer just about candy – non-food gifts like toys, books, and themed decor are rising in popularity. Especially as 43% of earned content on TikTok is focused on spring/Easter decor, compared to the 18% on Easter baskets/gifts ?? Spring Refresh – Shoppers are taking Easter as an opportunity to refresh wardrobes and home decor, looking for bright, seasonal, spring styles. 22% of earned TikTok content centers on spring outfits and Easter fashion and 13% on new beauty finds ?? Influencer-Led Discovery – Consumers are relying heavily on social media for inspiration, with 43% of influencer-led content focused on fashion, 27% on home decor, and 13% on gifts. The remaining content includes niche trends, from seasonal meal kits to viral new beauty products ?? Our Key Takeaway – Brands that don’t have to guess what’s trending will win big this spring! Using Zelf AI, brands can analyze real-time consumer insights on short-form video platforms to understand, adapt, and stay ahead in a constantly evolving retail landscape. . . . #zelfai #consumerinsights #engagementatscale #retail #spring #easter

Dutch Bros Coffee captured the spirit of ?? Valentine's Day ?? with their Chocolate ?????????????? ???????????????????? ?????????? and ???????????????????????? & ?????????? ??????????, sparking a massive wave of creator-driven engagement on TikTok. ?? The overview ? ?????? ???????????????? posted ?????? ??????????, generating ????.???? ?????????? ?????????? and ???????? ?????????????????????? ? Dutch Bros' ?????????? ?????????????? played a strong role, with ??.???? ?????????? across just ?? ?????????? ?? Which flavor stole the spotlight? While both drinks got plenty of love this Valentine's Day, the ?? ???????????????????????? & ?????????? ?????????? came in 1st in regards to reach: ?????? ?????????? | ??.???? ?????????? | ????.???? ?????????????????????? ?? ?????????????????? ?????????????? ???????????????????? ??????????:??????? ?????????? | ??.???? ?????????? | ????.???? ?????????????????????? Beyond the beverages: Merch & Community Impact ?? Strategic gifting of Dutch Bros' red hot sweatsuit: ???? ?????????? | ????.???? ?????????? | ??.???? ?????????????????????? ?? Bestie keychain:????? ?????????? | ???????? ?????????? | ????.???? ?????????????????????? ?? Dutch Luv for a Cause: the annual initiative drove ?????? ??????????, ??.???? ??????????, ?????? ???????? ??????????????????????. Compared to last year, the volume of posts ???????? ???????? ??????????????. ?? Our key takeaway? This campaign proves that a limited-time product, paired with influencer partnerships and a cause-drive initiative is a recipe for success. At Zelf AI we help brands track, measure, and optimize campaigns just like this so brands can maximize impact and engagement. Curious to learn more? Send us a DM! ?? . . . #zelfai #dutchbros #valentinesday #socialmediamarketing #ai

Dutch Bros Coffee captured the spirit of ?? Valentine's Day ?? with their Chocolate ?????????????? ???????????????????? ?????????? and ???????????????????????? & ?????????? ??????????, sparking a massive wave of creator-driven engagement on TikTok. ?? The overview ? ?????? ???????????????? posted ?????? ??????????, generating ????.???? ?????????? ?????????? and ???????? ?????????????????????? ? Dutch Bros' ?????????? ?????????????? played a strong role, with ??.???? ?????????? across just ?? ?????????? ?? Which flavor stole the spotlight? While both drinks got plenty of love this Valentine's Day, the ?? ???????????????????????? & ?????????? ?????????? came in 1st in regards to reach: ?????? ?????????? | ??.???? ?????????? | ????.???? ?????????????????????? ?? ?????????????????? ?????????????? ???????????????????? ??????????:??????? ?????????? | ??.???? ?????????? | ????.???? ?????????????????????? Beyond the beverages: Merch & Community Impact ?? Strategic gifting of Dutch Bros' red hot sweatsuit: ???? ?????????? | ????.???? ?????????? | ??.???? ?????????????????????? ?? Bestie keychain:????? ?????????? | ???????? ?????????? | ????.???? ?????????????????????? ?? Dutch Luv for a Cause: the annual initiative drove ?????? ??????????, ??.???? ??????????, ?????? ???????? ??????????????????????. Compared to last year, the volume of posts ???????? ???????? ??????????????. ?? Our key takeaway? This campaign proves that a limited-time product, paired with influencer partnerships and a cause-drive initiative is a recipe for success. At Zelf AI we help brands track, measure, and optimize campaigns just like this so brands can maximize impact and engagement. Curious to learn more? Send us a DM! ?? . . . #zelfai #dutchbros #valentinesday #socialmediamarketing #ai

?? The National Football League (NFL) Super Bowl Halftime Show is more than just a performance - it's an engine for UGC content around the globe ?? that fuels millions of conversations across social platforms. The numbers behind the 2025 Super Bowl Halftime Show featuring Kendrick Lamar on TikTok? ??????????????. Let's get into it! From February 9 - 12: ?? ?????? ???????????????? posted ?????? ???????????? ?? ??.???? ?????????? and a ???????? ?????????? ?????????????????????? ? ??.???? ???????????? and a ????.????% ???????????????????? ???????? However, when talking about impact, there is one moment in particular that stood out: Kendrick's 'Say Drake' callout and smile. That one phrase alone sparked: ? ????.???? ?????????? ? ????.???? ???????????????? and ??.???? ?????????? ?????????????????????? Zooming out even further on the broader conversation about Drake, we found: ?? ???????? ?????????? ?? ???????? ???????????????? and ????.???? ?????????? ?????????????????????? It's no secret this performance was not all about shade, but symbolism, reactions, fashion & cultural impact. Just 3 days post-performance, we discovered: ?? ????+ ???????????????? ?????????????????? ???????????????????? ???????????????? about the performance - this content got ????.???? ?????????? ?? ???????????????? ??????????'?? ?????????????? ?????????? was also quite the hit on TikTok attributing a whopping ????.???? ?????????? ?????????? ?????? ???????????? ?????????? ?????????? Our key ??? takeaway? ???????????????? ?????????????? ?????????? ???????????????????? ???? ???? ?????????????????????????? ?????????? - ?????? ?????????????????? ???????? ???????? ???? ????????????????. Want to see how AI-powered insights can maximize ???????? impact? Send us a DM!??? . . . #zelfai #superbowl #kendricklamar #kendrick #drake #halftimeshow #nfl #superbowlhalftimeshow #superbowlhalftime

Over the past week and a half, we have been leveraging Zelf AI's powerful analytics tool to track the conversation that's bubbled up ?? on social media about poppi & OLIPOP PBC - here's what we found on TikTok: ??????????'?? ?????????????? ?????????????? ????????????????: Poppi popped things off with a creative custom vending machine campaign that took TikTok by storm - here's the impact we found: ?? ???????????? ??????????????: 295 creators, 321 posts, 44.4M views, 48.9k comments, 4.8M total engagements, 10.73% engagement rate ???????????????? ?????????????? ?????????????? (4 creators, 5 posts): 26.8M views, 14.5k comments, 3.7M total engagements, 13.70% engagement rate ? ?????????? ?????????????? (Super Bowl tie-in): 7 posts, 3.2M views, 150.6k total engagements, 4.68% engagement rate ?? ?????? ?????????? ???????? ????. ???????? ??????????: 1.9M views, 114.7k total engagements, 6.07% engagement rate ????????????'?? ?????????????????? ????????????????: When Poppi's vending machines started hitting TikTok users around Feb 5, OLIPOP joined the conversation across social with clever comments and creator collaborations - here's the impact we found: ?????????????????? ???????????? ??????????-?????????????? ??????????????: 116 creators, 121 posts, 12.6M views, 1.2M total engagements, 9.18% engagement rate ?? ?????????????? ?????????????? ???????????????? ???? ????????????’?? ??????????????: 88 creators, 93 posts, 11.4M views, 1M total engagements, 9.12% engagement rate ?? ?????? ???????? ???????? from Zelf's AI powered analysis of ~450 UGC videos: ? Appreciation for OLIPOP's proactive, humorous engagement in social media - particularly in response to the vending machine controversy ? Some creators pointed out how this whole situation turned into free marketing for OLIPOP ? Several creators expressed amusement and criticism of Poppi's marketing strategy, esp after the Super Bowl commercial made it seem as though the influencers would be keeping the vending machines As the old saying goes, 'all press is good press,' but at the end of the day, OLIPOP likely isn't sweating it as they just locked in $50M of funding (link in comments)! ?? ?????? ?????? ?????????????????? from the feud: ? ?????? ?????????????????? ??????????????????:??? Positive: 62% ?? Neutral: 16% ??Negative: 22% ? ???????????? ?????????? ???????????? ??????????????: Poppi's vending machine campaign generated a huge wave of organic content - but OLIPOP's savvy response shows the value of being part of the conversation on social media ? ?????????????? ???? ????????????????????: OLIPOP didn't just watch from the sidelines, they engaged directly - turning comments into content and sparking new waves of engagement ? ???????? ?????????? ????????: With Zelf AI, we can pin point how these trends unfold and where brands can optimize their engagement and creator strategies What do you think about the Poppi vs OLIPOP hype? . . . #zelfai #superbowl #poppi #olipop #superbowlmarketing

With ?????????? ???????? ?????? right around the corner, the bold flavors of Louisiana have taken center stage - not just on game day, but on mukbang TikTok. ???? Popeyes Louisiana Kitchen x Don Julio (Diageo) teased a one-day-only menu in several cities (NYC, Miami, New Orleans, Philly & Kansas City) on January 31 before returning exclusively to its flagship 'coop' on Canal St. In the 12 days since whispers of the collab hit the FYP, hundreds of creators and millions of viewers got hyped, hungry, and their hands on the menu: ?? ??????? ?????????? | ?????? ?????????? | ?????? ???????????????? | ??.???? ?????????????????????? | ????.????% ???????????????????? ???????? The build-up vs. post-launch buzz? Let's break it down: ????????-???????? (?????? ???? - ?????? ????): 28M views | 3.8M engagements | 13.60% engagement rate ??????????-???????? (?????? ???? - ?????? ??): 3.9M views | 324K engagements | 9.13% engagement rate While Don Julio brings a unique fusion of Mexican flavors to this collab, Popeyes knows how to play the long game. Staying true to its New Orleans roots, the brand launched their Louisiana Garlic Wings on January 7th, producing numbers not too shy of the liquor legend: ?? ?????? ?????????? | ????.???? ?????????? | ????.???? ???????????????? | ??.???? ?????????? ?????????????????????? One thing is clear: strategic, culturally relevant menu drops drive real engagement. Whether it’s tequila-infused flavors or a nod to Louisiana classics, Popeyes continues to make noise where it matters most—on our feeds and at our tables. With the food and festivities that surround the Super Bowl every year, it will be exciting to see if other brands can make as big a bawk??? . . . #zelfai #Popeyes #DonJulio #SuperBowlEats #FoodTrends #TikTokTrends

Excited for Creator Economy Live in Las Vegas next week! I'm looking forward to hearing from some of the best & the brightest shaping the future of social and influencer marketing - speakers like: Hitakshi Shah from Duolingo, Yasmine H. Parrish from Fenty Beauty, Allie Hartman from Keurig Dr Pepper Inc., Megan Narcisi (Snodsmith) from Kimberly-Clark, Jazmin Griffith from PepsiCo., & Monica Khan from Bay Area Creator Economy... and that's just naming a few! If you're attending, I'd love to connect! Lets chat on all things UGC and real-time consumer insights. Drop a comment?? or send me a DM ?? See you in Las Vegas! ? #zelfai #consumerinsights #socialmediamarketing #influencermarketing #creatoreconomylive #lasvegas

The impact of last week's looming TikTok ban on consumers? More sympathy for China ???? We analyzed 12,000 TikToks and 400,000 comments on what people said about the TT ban and people's temp move to RedNote. They achieved a combined 2 billion views. Here's what we found: - In the first half of last week, the conversation centered on moving to RedNote out of defiance, despite some fears of data sharing - Towards the second half of the week a lot of people were speaking particularly of the welcoming culture on RedNote, and pleasant cultural exchanges - This led to?a shift in perception towards China: a lot of people expected a heavily censored and hostile environment, but felt the opposite - Several creators and commenters even contrasted the welcoming and friendly community on RedNote with the negativity and political polarization of US social media - Some concerns about Chinese surveillance were mentioned, but most people mentioned to prefer that over US censorship In less than one week the looming TikTok ban may have done more to shore up China's image than the CCP could have achieved with years of PR... That's the power of consumer-generated media. What topic or consumer insight would you like to see analyzed next?