Zefr

Zefr is excited to be a participating sponsor in this year's Givsly Season Without Swag campaign! Givsly's #SeasonWithoutSwag is redefining traditional holiday giving and gifting by providing opportunities for our industry to drive charitable impact and less waste, for a sustainable and meaningful holiday season. Learn more and reach out to give with Zefr this season:?https://lnkd.in/ezrmzDXE #LessWasteMoreImpact #SeasonWithoutSwag #SWS24

NEWS: Zefr Partners with Snap Inc. to Launch Brand Safety and Suitability Measurement Solution. This new offering, developed in partnership with Snap Inc., provides advertisers with increased transparency and control over their campaigns by leveraging Zefr's patented #AI and machine learning technology. This marks the latest expansion of Zefr's industry-leading measurement capabilities, now extending to one of the most dynamic and popular social platforms. Read more: bit.ly/4e4pF3F

Heading to Brand Safety Summit Series in New York this week? Join Zefr for our panel session on Wednesday with UM Worldwide and TikTok for a conversation about recent innovations in brand suitability, tools for highly regulated industries, and how brands can align with their purpose in an evolving digital ecosystem. Registration & Agenda here: https://lnkd.in/e2gTM9Zt

With the #USElection just under two weeks away, sign up to Zefr's Election newsletters below to stay up-to-date on best practices, trends, and tools to safeguard your brand from unsuitable content adjacency across social media during this time period. Sign up here: https://lnkd.in/gvT8hz_V

NEWS: Zefr has expanded it's brand suitability measurement solution on Meta to an additional six global languages, including Dutch, Hebrew, Indonesian, Korean, Romanian and Ukrainian. Zefr's measurement solution on Meta now supports 36 global languages. This latest expansion further enhances Zefr’s ability to provide advertisers globally with transparent, AI-powered brand suitability measurement across more markets. Read more: https://bit.ly/3BTdiKe

"Brand purpose...is about having a real focus towards something good or of value to greater society, and it's a super conscious decision, which then means that you need to make super conscious decisions about how you play within the walled garden marketplaces.”?louis jones, CMO Brand Safety Institute On a recent episode of Marketecture Media's The Advertising Forum podcast for Zefr’s series about Brand Purpose, featured guest and Brand Safety Institute CMO Louis Jones gave compelling and salient advice to brand marketers on how to ensure their brand purpose is activated in a meaningful way across walled garden social platforms. Watch the full conversation here: https://lnkd.in/geiqAdFV #brandpurpose #adtech #brandmarketing

There has been plenty of #Google #antitrust coverage, but what about #YouTube? Today in AdExchanger, Richard Raddon, Zefr Co-Founder & Co-CEO makes the case that regardless of the trial's outcome, Google is likely to benefit in the long run by focusing on YouTube and potentially opening up its ad inventory to outside demand. Such a move would address regulatory concerns, increase profitability, and allow #Google to concentrate on its core strengths, ultimately emerging stronger in a more open #adtech ecosystem. Read more in AdExchanger: https://bit.ly/488JIwo

“We’re really interested in that uniquely unsuitable content for Kenvue brands and how can we take action on that... to ensure that we are appearing next to the content that our audience expects us to be adjacent to, that resonates with them, and that’s going to create a positive association with our brands.” - Mark Proulx, Global Director, Media Quality & Responsibility at Kenvue Tune in to the latest episode of The Advertising Forum podcast featuring Mark Proulx from Kenvue in discussion on how the brand approaches risk mitigation and reputation management on social media platforms, tools and strategies for maintaining brand authenticity, navigating misinformation, and much more. Thank you to Mark, Jeremy Bloom ??, and the AdTechGod (?) for another great episode! Don't miss all the episodes as part of Zefr's series on Brand Purpose this month. Watch the full episode here: https://lnkd.in/g-TNdNmW

NEWS: As Meta's initial testing partner for brand suitability verification for #Feed and #Reels, Zefr is pleased to announce our updated near real-time insights for Meta, available now, and end-to-end blocking via Zefr’s AI technology for Meta which will be GA early Q1 2025. We are proud of the critical role we played in laying the foundation for content-level blocklists. Read more about these advancements here:?https://prn.to/3YiJm2X

NEWS: Zefr and TikTok Pilot Video Exclusion Controls and Expand Brand Suitability Placement Availability. Zefr and TikTok are expanding Video Exclusion Controls and #brandsafety and suitability measurement to cover new ad placements, including Profile, Following and Search Feeds. Brands can now benefit from TikTok’s Inventory Filter, with the power of customizable video exclusions via Zefr’s AI technology. "As the digital advertising ecosystem continues evolving, it’s critical that enterprise brands have access to independent third-party measurement and exclusion capabilities, ensuring their ads appear in suitable environments. Combined with TikTok’s native Inventory Filters, this expansion provides advertisers with the transparency and confidence they need to leverage TikTok’s growing variety of ad placements,” said Richard Raddon, co-Founder and co-CEO of Zefr. Learn more here: https://prn.to/3NlD3Fq To schedule a demo, reach out to?[email protected], or visit:?https://zefr.com/atrium