Zefr

WEBINAR: How Brands Can Stay Brand Suitable in Today’s Ever-Changing Social Ecosystem Wednesday, March 12 | 9am PT / 12pm?ET Join Gerry D’Angelo, Advisor and former VP of Global Head of Media at P&G, will lead a?discussion with Zefr’s VP of Partnerships, Brittany Scott; Brand Safety Institute’s COO, AJ Brown; and Joe Fried, FFounder &?CEO of?AdOps.AI?and Former Head of Biddable Media at Inspire Brands, to unpack how brands can manage risks as social platforms shift their content moderation policies. Register today here: https://lnkd.in/eDB5ZEMt

Heading to Brand Safety Summit Series Singapore next week? Don't miss Zefr's Co-CEO & Co-Founder Richard Raddon on stage with The 614 Group's Rob Rasko discussing the challenges in today's shifting brand suitability landscape. Brands are facing an inflection point. As misinformation proliferates, and AI-generated content blurs reality, the once clear boundaries of brand suitability are shifting. At the same time, the battle for consumer attention is intensifying, with audiences spending more time than ever on the walled gardens—precisely where the risks reside. As the platforms scale exponentially, this creates both new vulnerabilities and new opportunities for brands. The reality is clear: brands must be present in these environments to stay relevant, but the question is how they show up, and with what level of control. The challenge isn’t just avoiding risk—it’s ensuring that your brand suitability strategy today evolves into a proactive security layer that keeps pace with the speed and scale of digital content. Date & Time: March 13th, 2025 at 12:05PM ??? Learn more and register here: https://lnkd.in/gzdSQw9m #BSSSingapore

NEWS: We’re excited to announce the expansion of our AI-driven brand suitability measurement capabilities, now available for Snap through the company's new Brand Suitability Suite. This update empowers advertisers with greater control over their content adjacencies on Snapchat through tiered suitability controls, advanced ML technology, and expanded placement coverage—all independently verified by Zefr’s AI-powered solutions. Zefr remains committed to providing brands with the transparency, control, and insights they need to align with their values, protect brand reputation, and maximize performance across social platforms. Read more: https://bit.ly/41ssJ6B To schedule a demo, visit https://lnkd.in/dq_Sih3u or reach out to: [email protected]

The 2025 #ZefrKickOff: A Recap. ?? We kicked off 2025 with a company wide kick off at our Los Angeles headquarters—an event packed with momentum, purpose, and a shared vision for the year ahead. ?? Our teams came together to align on strategy, celebrate wins, and set the stage for another year of driving innovation for the social walled gardens. ?? In partnership with Baby2Baby, we organized a Donation Drive supporting #LosAngelesFires relief efforts. ?? Thank you to everyone who joined, contributed, and brought their energy to the kickoff. Here’s to an even bigger year ahead!

NEWS: Today, Zefr announced the expansion of its pre-impression content controls on Meta, allowing advertisers to exclude unsuitable content for their brand before an ad is served on six placements including Feed and Reels. This expansion allows advertisers to refine their content adjacencies while maintaining scale across their Meta investment, with full transparency into where their ads were served. To learn more visit: https://lnkd.in/gRYNVmHC To schedule a demo, reach out to: [email protected]

We'll see you at #CES2025. Book a meeting with the Zefr team during CES to learn more about how Zefr?provides?full pre-flight protection on walled gardens. Meeting request:?https://lnkd.in/gFeYjtiC #ces2025 #ces

Zefr is excited to be a participating sponsor in this year's Givsly Season Without Swag campaign! Givsly's #SeasonWithoutSwag is redefining traditional holiday giving and gifting by providing opportunities for our industry to drive charitable impact and less waste, for a sustainable and meaningful holiday season. Learn more and reach out to give with Zefr this season:?https://lnkd.in/ezrmzDXE #LessWasteMoreImpact #SeasonWithoutSwag #SWS24

NEWS: Zefr Partners with Snap Inc. to Launch Brand Safety and Suitability Measurement Solution. This new offering, developed in partnership with Snap Inc., provides advertisers with increased transparency and control over their campaigns by leveraging Zefr's patented #AI and machine learning technology. This marks the latest expansion of Zefr's industry-leading measurement capabilities, now extending to one of the most dynamic and popular social platforms. Read more: bit.ly/4e4pF3F

Heading to Brand Safety Summit Series in New York this week? Join Zefr for our panel session on Wednesday with UM Worldwide and TikTok for a conversation about recent innovations in brand suitability, tools for highly regulated industries, and how brands can align with their purpose in an evolving digital ecosystem. Registration & Agenda here: https://lnkd.in/e2gTM9Zt

With the #USElection just under two weeks away, sign up to Zefr's Election newsletters below to stay up-to-date on best practices, trends, and tools to safeguard your brand from unsuitable content adjacency across social media during this time period. Sign up here: https://lnkd.in/gvT8hz_V