Check out this interview with our CEO, ??? Jonathan Reich ???, discussing our process for incrementality testing. For those of you not familiar with this concept, here is a brief overview: Incrementality testing is a way to measure whether something actually causes a change, rather than just being associated with a change. It’s often used in marketing, advertising, and business decisions to see if an action (like running an ad) truly drives results (like more sales) or if those results would have happened anyway. Why It Matters: It helps businesses avoid wasting money on marketing that doesn’t actually drive new customers. It allows companies to prove cause-and-effect instead of just assuming something worked. In short, incrementality testing answers the key question: “Would this result have happened anyway, or did our action make a real difference?” #microcaps #valuestocks #mobile
Honored to join John Koetsier on #Singular’s Growth Masterminds Podcast to discuss incrementality and its game-changing role in growth. ?? We explored why understanding true incremental impact is more important than ever—and how it can shape smarter marketing decisions. Check out the conversation here: ????? ?? https://lnkd.in/e-F39366 #Marketing #Growth #GrowthMarketing #MarketingStrategy?#Incrementality #Attribution?