ZappyPeople

?????????? ?????????????????? ???????? ??????????????: ???? ???????????? ???????? ?????? ???????? ?????????????? ?????????? ?? Your landing page headline is your first—and often only—chance to grab attention and drive action. Nail it, and you’re on your way to higher conversions. Miss the mark, and visitors might bounce. Here are 3 quick tips: ?? Be ?????????? ?????? ????????????????—leave no room for confusion. ?? Highlight the ??????????????—what’s in it for the user? ?? Use ????????????-???????????????? language—make it easy to know the next step. Want to dive into all 10 tips, with examples to inspire your next high-converting headline? Check out our latest article! ?? Whether you need help creating landing pages from scratch or optimizing one that’s not delivering, we’re here to help. Let's chat! #LandingPages #CopywritingTips #DigitalMarketing #ConversionRateOptimization #HeadlinesThatConvert #MarketingStrategy #WebsiteDesign #OnlineMarketing #LeadGeneration #MarketingInsights #CRO

Gotta love it! If your website is not getting the traffic it deserves, the traffic your competitors are getting, let's talk! We'll advise on white hat methods only ??

The very idea of what "SEO" is needs to be reconsidered. We can not just go O, and nobody should. This is how and why we are different. When we do "SEO" we look upwards towards exactly what it is that we are optimizing. The stack SEO sits on top of starts and stops with two things: 1?? Brand presence 2?? Unique and outstanding content Brand presence is foundational and progressive. Are you places? Really? Search performance is dependent on that brand presence. It requires unique and outstanding content. #SEO is the act of ensuring this unique and outstanding content is grabbing attention from platforms where we find things. Hire someone else when you want to O without thinking about all of the above. Hire us at ZappyPeople when you want to put unique and outstanding content into the market to improve brand presence and search performance.

No call handlers were injured in the process of hiring "Mr. Zappy" and "Callie" to take care of our phone calls moving ahead. You can reach them at +1-727-349-3331 if you'd like to book an appointment.

?? ???? ?????????????? ???????? ???????????????? That Could Be Costing You Conversions (and ?????? ???? ?????? ????????) Landing pages are powerful, but even small mistakes can hurt your results. Here’s what to watch out for: 1?? ?????????????????? ????????????: Too many elements confuse visitors. Keep it clean and focused. 2?? ???????? ??????????????????: Your headline must clearly communicate the value or offer. 3?? ???????? ???????? ??????????: Optimize images and scripts to ensure fast loading. 4?? ?????? ???????? ????????????????????????: Remove unnecessary links and navigation bars. 5?? ???????? ???????????? ????????????????????????: Use responsive design for seamless mobile experiences. 6?? ?????????????? ????????: Make calls-to-action bold, clear, and compelling (e.g., "Get Started Now"). 7?? ???????? ???? ???????????? ??????????: Add testimonials, reviews, or logos to build trust. 8?? ?????? ???????? ???? ?????? ???????????? ????????: Balance information—be concise but persuasive. 9?? ???? ???????????? ??????????????????: Guide the visitor’s eye with size, contrast, and placement. ?? ???? ??/?? ??????????????: Test variations to see what resonates with your audience. Your landing page should simplify decisions and encourage action. Which of these mistakes will you fix today? #LandingPages #Conversions #DigitalMarketing #WebDesign #MarketingTips #LeadGeneration

Our client experienced a 6,600,000 swing in traffic between Google updates. When that first decline happened, it would have been easy to panic. This client didn’t. In fact, they increased budget with us. Yes, there were questions and a higher focus on quality across the site. But the channel was still a massive and positive ROI for them. And they knew, intuitively, that the content they were putting out was extremely high quality independent of how Google was treating it. There wasn’t a sudden change in direction or an attempt to overoptimize everything to recover. They stayed the course, and sure enough the most recent update rocketed them back. As many have said, it is more and more common recently to get improperly stuck on one side of algorithm change even if you have a high quality website. If you stay the course around continuing to improve your website and content, the belief – and historical evidence – shows that Google tends to eventually get it right.

?????????????????? ?????????????? ????. ?????????????? ???????? ????????????????: ?????????? ???? ????????? ?? When it comes to building landing pages, do you stick with WordPress plugins like Elementor Pro or go for dedicated tools like Swipe Pages? ?? ?????????????????? ?????????????? integrate seamlessly into your site and offer flexibility. Tools like Elementor Pro give you design freedom but can be time-intensive and sometimes impact performance. ?? ???????????????? ???????????????? like Swipe Pages focus on speed and conversions. With features like AMP pages, A/B testing, and built-in analytics, they’re built for results. We’ve tested both approaches and shared what works (and why) in our latest article: "?????????????? ???????? ???????????????? ????. ?????????????????? ?????????????? ??????????. ?????????? ???? ?????????" Which approach do you prefer? Let us know in the comments! ?? #LandingPages #WordPress #DigitalMarketing #WebDesign #SwipePages #Elementor #MarketingTools #ConversionOptimization #OnlineBusiness #MarketingTips

First full week of the new year is full of more search performance and online visibility projects. The fun technical components so far in January have been: 1) Validating a #WordPress redirection script that handles thousands of old product URLs to bring customers to the correct WooCommerce product with fuzzy matching and fallbacks to a relevant category or search for key terms from the URL 2) Tuning an AI assistant app, making significant cost reductions for scaling metadata generation. Current name for this app is: "Fancy Fill-In-the-Blanks and Field Rewrite Tool for CSV Files" or F-FIBARF-TCSVF for short. Primary use case rn is #SEO page titles and meta descriptions. 3) Rigging up generic scraping and user workflow tests to Databox to integrate UX quality metrics with digital presence and CRO analytics

When someone calls, on the phone, ZappyPeople answers. Over the last several weeks we have been getting non-stop calls about how we are not ranking for "voice search". At first, these were disregarded as spam calls, part of the problem with posting a phone number online. After so many attempts, Todd Belcher ??gets curious and had a conversation with an informative representative who finally picked up after confirming by pushing 1 that "yes, we would like to make sure we are listed in Google Voice Search". This time I got someone! So she explains that we have had a hilariously low and likely to be accurate double-digit number of voice searches in the last 30 days and we are not listed on these "voice search platforms". I laughed and asked "and what voice search platforms are these" to which I got a quick and natural "Alexa, Siri, Google, Microsoft, Meta" or something like that. I ask the dealbreaker question: "So what is it that you would want from me to fix this?" "I would just need you to provide your company details..." https://lnkd.in/eTeXgDSx This has been going on for years, it must stop! If you are a professional Redditor you can find us at https://lnkd.in/eqmG5WJy

A little late for the holiday season, but #ecommerce friends battling 404s might find this redirect script outline useful. If a step matches, we're done. 1?? EARLY EXIT: If the URL does not look like a product or category page (truly unknown), show regular 404 page populated with top sellers 2?? IMMEDIATE CHECK: If URL matches product URL structure, strip to slug, SKU, or whatever is consistent and seek a product match 3?? CATEGORY CHECK: If there was no exact product match, look for matching category (exact then fuzzy) 4?? PRODUCT CHECK: No good category? Maybe there is a similar product -- try to find a match 5?? SEARCH CHECK: Uses words from URL to find products: If one product matches → direct to product If multiple products match → search results page If no matches → show 404 with top sellers