It's that time of year when we pause to reflect and celebrate the incredible people who make everything we do possible. ?? To our amazing colleagues—thank you for your passion, creativity, and teamwork that drive us forward every day. ?? To our wonderful customers—you inspire us to innovate, grow, and make a meaningful impact. Your trust means the world to us. ?? Here’s to a season of gratitude! What are you feeling thankful for this year? Let us know in the comments! ???
Zappi
软件开发
Boston，Massachusetts 30,071 位关注者
Zappi is a leading agile market research platform that makes you smarter the more you use it.
关于我们
Zappi is a leading consumer insights platform that connects brands with consumers. Through AI-powered software that delivers connected insights, Zappi empowers brands to make faster, smarter, and consumer-driven decisions by leveraging real-time, continuous consumer feedback. Trusted by over 350 brands worldwide, Zappi helps create successful products, develop impactful ads, and build winning brands by keeping the voice of the consumer at the heart of every decision. Named the Best Marketing Insights Platform by the MarTech Breakthrough Awards in both 2023 and 2024 and recognized by Business Insider as one of the hottest martech companies, Zappi is setting industry standards. As a certified B-Corp, Zappi is committed to net-zero emissions, fostering an equitable workplace, and leveraging technology to benefit the communities we serve. With over 300 employees across 13+ countries and offices in Boston, London, and Cape Town, Zappi’s culture has been celebrated by Fast Company, Comparably, Quirks, Great Place to Work, and more. To learn more about Zappi, visit https://www.zappi.io/web, and to join our team, visit https://www.zappi.io/web/careers/. **Please note: For your safety, apply only through Zappi’s official careers page. Any job postings outside this portal may not be legitimate. If you come across suspicious activity, please report it to both Zappi and the recruitment site to safeguard your information.
- 网站
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https://zappi.io/
Zappi的外部链接
- 所属行业
- 软件开发
- 规模
- 201-500 人
- 总部
- Boston，Massachusetts
- 类型
- 私人持股
- 创立
- 2013
- 领域
- Automated Market Research、New Product Development、Quantitative Research、Concept Testing、Consumer Research、Social Listening、Advertising Testing、Creative Testing、Pack Testing、Innovation Testing、Consumer Insights、Insights和Market Research
地点
Zappi员工
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George Kadifa
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Steve Phillips
Founder, Chair and Chief Innovation Officer at Zappi, a B-Corp | Author of the Consumer Insights Revolution
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Aaron Kechley
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Nataly Kelly
?? Chief Marketing Officer at Zappi | ??Top 50 CMO on LinkedIn | ?? Harvard Business Review Contributor | ?? Latest Book: Take Your Company Global |…
动态
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In our latest episode, Ryan Barry welcomes Deirdre van Zyl, Head of Innovation Planning for Africa at Diageo. ??? They dig into: ?? Deirdre's passion for driving innovation in Africa's vibrant and complex markets ?? How AI is transforming the innovation and insights industry ?? Strategies for leading and inspiring teams in today’s fast-changing world It’s an episode packed with bold ideas and practical wisdom. Don’t miss it! ?? https://lnkd.in/e7zyKfMw #Zappi #InsideInsights #AI #Insights #Innovation
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The Consumer Insights Revolution has been awarded the Silver Award ?? by the Nonfiction Authors Association & Writers Conference! Reviewed by nonfiction experts and celebrated for its focus on solving problems with data is an incredible honor for Zappi. ? This award represents the future of insights, the strength of collaboration, and helping brands thrive in a rapidly changing world. Here’s to every reader shaping their own transformation. Let’s keep the revolution going! ?? #Zappi #ConsumerInsightsRevolution
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Going global? It’s more than just translating your website. ?? On the Humans of Martech podcast, Zappi CMO Nataly Kelly shares how brands can expand internationally by embracing the unique needs of every market—from cultural vibes to consumer behavior. She dives into: ? Why localization is a game-changer for connecting with global audiences ?? How RevOps & Marketing Ops fuel smarter, data-driven growth strategies ??? Building flexibility and local insight into your approach Ready to think bigger (and local)? Tune in now! ?? https://bit.ly/4i3N5JJ #Zappi
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Did Jaguar’s rebrand hit or miss? ?? We asked 300 consumers to compare the old and new Jaguar logos. The results? A roaring?87%?preferred the original logo for being more distinctive, relevant, and aligned with the brand’s identity.??? Dive into our CMO Nataly Kelly's key findings here: https://lnkd.in/ecqsd2bJ #Zappi #ConsumerInsights #Jaguar
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?? Join us in giving a warm Zappi welcome to David Onyeme, our newest Data QA Engineer based in London! ???? David will be developing a quality strategy for data validation across our solutions in this exciting new role. We’re so ?ZAPPI? to have you on board, David—welcome to the team! #Zappi #ZappiToBeHere
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Live from ?? Times Square: The Consumer Insights Revolution authors take on the ultimate challenge—describing our book in just 3?? emojis! These emojis pack a punch, just like the groundbreaking ideas within our book! ? ?? Watch to see what they chose and let us know your 3-emoji take! ?? #Zappi #ConsumerInsightsRevolution Steve Phillips Ryan Barry Stephan Gans Kate Schardt
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Insights leaders, it’s time to step up and turn data into your superpower! ?? From getting the CMO on board with a connected insights agenda to ensuring data spans all business units and geographies, the future is about breaking down silos and driving smarter decisions. ?? AI is your ally—embrace it to amplify your impact and visibility. Success means moving beyond scattered tools to centralized systems and showing leadership that insights aren’t just support—they’re a strategic advantage. Lead the charge and reshape what’s possible with us: https://bit.ly/3Ms80HC #Zappi #AMA #ConnectedInsights #InsightsLeaders #MarketingStrategy American Marketing Association
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In this episode of the Greenbook ??? podcast, host Lenny Murphy sits down with PepsiCo’s Stephan Gans and Zappi’s Ryan Barry to chat about our game-changing partnership and the launch of our book, The Consumer Insights Revolution! ?? Get the inside scoop on: ?? How PepsiCo and Zappi transformed insights into a strategic superpower ?? The role of AI in shaping the future of consumer insights ?? Why owning your data is the ultimate competitive edge Don’t miss this deep dive into lessons learned, cultural shifts, and what’s next for the industry. Tune in now ?? https://bit.ly/4hY1FT0 #Zappi #ConsumerInsightsRevolution
How PepsiCo and Zappi Reimagined Consumer Data with Stephan Gans and Ryan Barry
greenbook.org
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Wacky food-based hijinks? Hilarious puns? A fan-favorite brand character? Must be the Aldi Christmas ad ?? We looked at the latest adventures of Kevin the Carrot in today's newsletter ??
Aldi’s “Get into the Christmas spirit with Kevin the Carrot”
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