YumCrunch

?? Join the YumCrunch Team as Our Social Media Manager! ?? YumCrunch is on the lookout for a creative, trend-savvy Social Media Manager to help us grow our presence on Instagram, YouTube, and TikTok! If you or someone you know has a passion for food content, social media trends, and creating engaging captions, we’d love to connect! About the Role: - Position: Part-time Social Media Manager - Minimum 2 years experience required with portfolio and key metric examples - Must LOVE food content!!! - Start Date: Immediate Responsibilities: - Posting videos and stills across our social channels (Instagram, YouTube, TikTok) - Crafting compelling captions and engaging with our community - Keeping a finger on the pulse of social media trends to keep our content fresh This is a fantastic opportunity to get hands-on experience with a dynamic brand and bring your creativity to a growing community! ?? Know someone perfect for this role? Tag them or message me directly. Let's make YumCrunch the ultimate foodie destination! Mike Duffy, Mark Owens, Justin Marra

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." -John Wanamaker I'm sharing this quote because I keep hearing people misquote it, like this: "Half the money I spend on marketing is working; I'm just not sure which half." This is a glass half full revision to Wanamaker's glass half empty statement. In other words, most brands are not able to track their return on ad spend (ROAS). Our team at YumCrunch is on a mission to use tools in social video to facilitate clear-minded solutions, driven by data, to determine brand and retail marketing ROIs. (You can thank Evan Shapīro for teaching us that) I know I'm splitting nerdy hairs here but nerds gotta nerd and so I shall nerd. #media #advertising #marketing #social graphic credit: Reflexblu

Owen Han, known as TikTok's "Sandwich King," has officially launched his debut cookbook, "Stacked: The Art of the Perfect Sandwich," and it’s been an incredible release week! ???? The book features mouth-watering recipes that have captivated millions online, with rave reviews from celebrity chefs like Giada De Laurentiis, Gordon Ramsay, and Alex Guarnaschelli. Owen has been on the road for his book tour, with exciting events in Los Angeles, New York, Milwaukee, and Sarasota. He’s also made headlines and appearances everywhere—featured on CBS Morning's The Dish, Good Morning America, Food52, and FoodieCon, and being profiled by major outlets like Salon and The Los Angeles Times. It’s been a whirlwind week, and we’re so proud of all the buzz around Owen’s debut. You can pick up your own copy of Stacked wherever you buy your cookbooks. cc: Noah Swimmer

Some of my favorite insights from this excellent CreatorIQ panel on the Creator Economy’s most robust ecosystem: YouTube… “68% of U.S. consumers use YouTube to make a purchase decision.” -Tim Sovay “84% of GenZ found podcasts on YouTube. 37% of podcast listeners do so on YouTube.” -Kim Larson “I like to treat trends as a seasonal tasting menu, but I stick to my core menu. Be picky about trends so you don't go viral on the wrong one.” -Erica Louie “Over 1000 brands are using YouTube shopping right now and it’s growing every day.” -Bridget Dolan #creatoreconomy #media #content

Another incredibly inspiring CreatorIQ #Connect event this year. It was amazing meeting folks like Jim Louderback in person, catching up with old friends like Darren C. and Michael Lehrer, and meeting new ones like Tyler Chou and Erica Louie and so many more. These events are vibrant, hopeful, and exciting just like the #creatoreconomy itself. If you’re in media, do yourself a favor and follow this awesome company and all the people they put on their panels.

So proud of my friend and collaborator John Gaiters for his DEI mission and unprecedented ability to martial the biggest brands, studios, and corporations to support the cause! https://lnkd.in/gq4sUtrF