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Your best Black Friday deal is here. Lock-in your Gen Z insights stream for 2025 with YPulse Daily Intelligence. You get: -- All of our daily articles on youth trends backed by YPulse data and insights -- Weekly viral lists to keep you in the know on Gen Z -- YPulse AI to help you navigate youth culture and answer your questions Save over $1,000 on an entire year of Daily Intelligence with code GOBBLEGOBBLE. Offer expires 12/3. Subscribe today: https://lnkd.in/g2yD28ik -- Not ready to commit to a year? Try Daily Intelligence for one month at 50% off with code BLACKFRIDAY.

CONTENT CART ?? Luxury supermarket hauls are TikTok’s latest obsession. While most of the comments on these #SupermarketHaul videos have comments like, “how can you afford thisss,” young people are still watching every single one that appears on their feed. The reality is it doesn’t just promote upscale grocery shopping, it creates an aspirational lifestyle. (As we previously reported on snacks becoming a status symbol.) Among those who may not (or can’t) usually indulge in expensive groceries, this has created a view of self-care and personal gratification through food. There’s also a sense of community around creators sharing their favorite products, recipes, and cooking tips. As the obsession with minor luxury goods melds into daily life, this trend highlights young consumers wanting to elevate their everyday through accessible premium products, rather than one major splurge purchase. (Cosmopolitan) ???YPulse data:?14% of 18-24-year-olds take diet advice from influencers they follow on social media -- Save $150 on your first month of Daily Intelligence with code BLACKFRIDAY https://lnkd.in/gcHnffX2

GEN Z FREAK OUT ?? Dating is now about “freak matching” for Gen Z. A phrase from Tinashe’s song “Nasty,” asking, “Is somebody gonna match my freak” massively took off on TikTok earlier this year. For the young gens saying it, when someone “matches their freak,” they can embrace their quirks, dark humor, and most niche interests, creating a deeper sense of acceptance in relationships. Now, Plenty of Fish is calling “freak matching” the dating trend for 2025. For young women in particular, this outlook within dating encourages genuine self-acceptance, rather than molding their personalities to fit others’ expectations, which helps move beyond surface-level connections. The trend has woven itself into friendships too, with the best relationships in their life being the ones that “match their freak.” (New York Post) ?? YPulse data: 74% of 13-39-year-olds agree, “It’s hard to meet a significant other these days https://hubs.ly/Q02YN6xC0 -- Unlock all of our articles (and YPulse AI!) with one monthly sub. Save 50% with code DAILYAI https://hubs.ly/Q02YN4Kz0

?? LAST CALL - Gen Z x Diversity tomorrow! You've got questions, we've got answers. MaryLeigh Bliss and Antonin Ficatier will share the latest findings from our Diverse Brands report -- available exclusively to YPulse clients. Get a peek behind the curtain, and unlike the Wizard, it won't disappoint. Register for free https://lnkd.in/gSMe5sRg *** CORRECTION: For our EU guests, the webinar will begin at 4 pm GMT.

THIS WEEK: ??♂? A reader asks YPulse AI: "What kind of dupes is Gen Z into?" Got a question for YPulse AI? Drop in the comments! ALSO: ?? Creators vs. Influencers: Finally drawing the line! Creators make content, influencers leverage audiences. ?? Millennial parents are done with holiday travel drama. Viral TikTok hits home about Boomer expectations. ? KNC Beauty captures Gen Alpha's hearts (and wallets). North West-approved skincare takes over tween feeds. ?? Pizza Hut's PIZZAWRMR: Using PS5 heat to keep pizza warm. Gaming meets food innovation! ?? TikTok's latest food obsession? Entire baked onions. The "onion boil" is taking over FoodTok. All this and more--EXPLAINED! -- Gen Z x Diversity is Wednesday! Register for free inside.

What does diversity even mean to Gen Z teens and young adults? Join youth experts MaryLeigh Bliss and Antonin Ficatier as they share the latest findings from YPulse's 2024 Diverse Brands report on Thursday, November 20. Register: https://lnkd.in/gSMe5sRg

We've got a LOT to talk about next week. Save your spot!

THIS WEEK: ?? A reader asks YPulse AI what's Gen Z planning for the holidays. ALSO: ?? TIRED: Gentle parenting | WIRED: Lighthouse parenting ? The Catholic Church gets Gen Z-ified with Tokidoki-designed mascot "Luce". ?? "Chat" is the new "guys"! Gaming lingo goes IRL as teens adopt streaming vocabulary. ?? Viral alert: A Houston bakery's pumpkin spice conchas are causing cross-country pilgrimages! ?? Collins Dictionary's word of the year is "brat" - spawned by Gen Z's "brat summer" movement. All this and more--EXPLAINED! -- Sign up for our free Gen Z x Diversity webinar on 11/20. More details inside.

What does diversity even mean to Gen Z teens and young adults? Join youth experts MaryLeigh Bliss and Antonin Ficatier as they share the latest findings from YPulse's 2024 Diverse Brands report on Thursday, November 20. Register: https://lnkd.in/gSMe5sRg