Youtech

We’re so proud of our growth and excited to enjoy the new office expansions underway in Dallas, Chicago, and Scottsdale.

When you partner with Youtech, you never have to worry that we don't know or care enough about your business. Our team is dedicated to getting to know your industry so we can create marketing strategies that work.

Canopy Group, a prominent private-equity-backed collection of roofing brands, experienced rapid growth from multiple acquisitions. These acquisitions created unique challenges in maintaining a consistent marketing strategy and brand messaging across Canopy’s growing portfolio of companies. That's when they turned to Youtech. We optimized digital marketing across all Canopy Group brands while maintaining each brand’s unique identity and improving lead generation performance. To do this, we implemented a comprehensive marketing strategy that balanced brand individuality with corporate efficiency by focusing on PPC, SEO, and Paid Social Advertising. The results speak for themselves.

SEO is a marathon, not a sprint. You've probably heard this before, but we're here to say it again. All too often, businesses expect SEO to deliver overnight results, but the truth is this: Real SEO success comes from consistency, strategy, and patience. The tough pill to swallow? It's much more likely to take months than days to start to see the impact of your SEO strategy. That's why SEO is similar to distance running in many ways: ? Start With a Strong Foundation – Just like a runner builds endurance, your website needs a solid structure, clean code, and fast loading speeds. And if you're not there yet when you start implementing SEO, getting there takes time. ? Consistency Beats Quick Wins – One viral post won’t sustain rankings in the long run. High-quality content, strategic keyword utilization, and continuous optimization keep you in the race. SEO isn't a 'set-it-and-forget-it' practice. ? Google Rewards Long-Term Effort – Search engines prioritize authority, relevance, and trustworthiness—things that take time to develop. The most consistent your effort is over time, the stronger your website's SEO will be. ? Adapt & Keep Moving – SEO trends, algorithms, and competitors change constantly. You can't give up after the first dip you see in your rankings. You must adapt, restrategize, and keep going. Staying ahead means refining your approach, just like an athlete adjusts training methods. If you’re playing the long game with SEO, stay the course, trust the process, and just keep going.

UGC (User Generated Content) is once again a buzzword in marketing conversations this year. But what does UGC look like in 2025? And how can you harness it to drive your marketing initiatives? To answer this question, we'll look to the music streaming platform, Spotify. For years, Spotify has been the gold standard of UGC and here's why: ?Social Media Integration: Spotify makes it easy for its 675 million+ users to generate content and share it across channels organically. ?Personalized Content: Spotify learns all it can about users' listening habits and musical preferences. It uses this information (and some pretty intuitive algorithms) to generate personalized playlists and mixes that make users feel their music taste is seen, understood, and valued. ?Collaborative Playlists: Spotify encourages discovery and engagement through collaborative playlists and their live 'jam' feature, which both allow users to collaborate and listen together. The best part? You have to have a Spotify account to participate. ?Artist Collaboration: Spotify frequently collaborates with artists and creators to generate buzz and benefit from the connection between artists and their fans. ?Spotify Wrapped: Spotify Wrapped is arguably one of the greatest UGC campaigns of all time. Why? Because let's face it. We love talking about ourselves and thrive on validation. We enjoy sharing what makes us unique or alternatively what connects us to the rest of the world. That's why we all wait around anxiously for the end of December when we can share a bit of personalized information about our annual listening habits, music taste, and who we are as people. UGC is all about building trust, encouraging sharing, and driving engagement. While not all products or services are as "shareable" as music, we can look to Spotify for inspiration on how to get people interacting.

Community Veterinary Partners (CVP) is a network of over 3,000 veterinary care providers across the US. After breaking ties with their old agency, CVP lost ownership and access to all 125 of their websites. CVP wanted a transparent and flexible partner that would allow them full ownership of and access to their assets. That’s where Youtech came in.

When you partner with Youtech, you're not just another number. We love to watch our clients' businesses grow and go above and beyond to provide results we are proud of.

When it comes to marketing, you can't be afraid to try something "out there." Sometimes doing something weird, quirky, and unconventional is exactly what it takes to get people engaging. Recently, Duo Lingo killed off its mascot, Duo. Cause of death? Hit by a Tesla Cyber Truck. Bizarre as this campaign was, it leaned into one of the language learning app's greatest strengths: its ability to harness popular culture and make its audience look. On the day of Duo's "death", the app saw its highest number of iOS downloads globally this year and active Android users jumped 25% year over year worldwide.

Back in January, Google released a new SEO update that may be affecting your business. This change, targeted at local rankings, is being called the Diversity Update by the SEO community. In short, if your business appears in the map for a given search query, your organic search listing further down the page may be removed. Overall, not great news for any businesses doing well enough to maintain both spots. Why We Hate This: We're all about securing as much "real estate" on the Search Engine Results page (SERP) as possible. The more times you show up for any given search query, the higher the chance that a user will choose you. This change effectively eliminates a core component of this strategy. The Good News: Thankfully, the good news is twofold. 1) This change doesn't seem to affect everyone. You might not even be affected at all. 2) There's a pretty easy workaround. Just change the URL on your Google Business Profile to something different than the page that's also ranking for the term. Both will then rank again. We'll keep you posted with further changes to the SERP as we know more, but for now, you can stay up to date with all of Google's past SEO updates here. (Doesn't look like they've updated for 2025 yet). - Michael Norris, CMO

At Youtech, we love a transformation. When United Aqua Group approached us to partner with the goal of revamping their marketing and web development strategies, we were excited to dive in. UAG's primary goal was to rebuild member confidence by delivering functionalities that had previously been left unfulfilled. This involved creating a website that improved data accuracy, reduced errors, and streamlined the user experience with seamless internal integrations for their members. By enhancing efficiency and accuracy, UAG also aimed to boost leads and engagement through new marketing strategies. By revitalizing their online presence and marketing efforts, we helped UAG regain member trust, boost engagement, and achieve significant growth.