yourAMZ

Your Amazon listing images drive conversions ?? Here are 8 examples of high-converting Amazon listing images I personally designed for clients: Trends for high-converting listing images: – High quality photography – Text graphics – Text is concise – Text is benefits-focused – Text answers FAQs – Consistent branding – Mobile-friendly – Image order tells a story – Conveys authority – Visuals/text work together Average brands do the minimum on their listings. The BEST brands create high-converting content using these principles. ?? Repost to level up your network ?? Save this post for later

At yourAMZ, we don't have "account managers". Why? It's not possible to find someone who has all the skills needed to "manage" an Amazon account. Even I don't have all the skills needed to do it alone and I've been doing this for 10 years. Let me list just a few of the skills needed to run an Amazon business effectively: Amazon Specific Skills: - Copywriting - Graphic Design - Inventory Forecasting - Warehousing and Logistics - Data Analysis and Visualization - Marketing Strategy - Catalog Management & Seller Support - Understanding Customer Feedback and the Customer Journey - A/B Testing - Regular and Custom Reporting and Communication - etc... Non-Amazon General Skills - Business Operations - Clear & Transparent Communication - Entrepreneurship - etc. We decided to build the foundation of our business around a centralized core team of experts in their specific fields. We then built systems and procedures where that team can come together to create magic. The process is the product and takes care of 90-95% of each brand's normal needs. The other 5-10% is where the magic happens. Where a team comes together to solve tough problems only they can solve, together. 1+1 can sometimes equal 5. If you are a small or mid-size brand working with an Amazon agency and you are assigned an "account manager", they may be expected to do the job of several experts. They are also more likely to be inexperienced, making less than $4 an hour living in another country, or, God-forbid, an unpaid intern. Your brand deserves the best experts working together to build your Amazon business. DM or comment with any questions and I'm happy to answer whatever is on your mind!

One of the easiest ways to sell more on Amazon is to improve your main image by showing the product in use. This A/B test increased sales by +44.1%. If you can somehow demonstrate your product in use (while still maintaining a white background), you have a massive advantage over competitors. Want me to increase your Amazon sales for free? DM me for a free main image re-design.

Dignity Made Coconut Oil is selling around ~$28K/month on Amazon, but these mistakes are costing them 10s of thousands per month: 1?? Main image is not optimized ? They are using a relatively low quality main image that doesn't tell customers in search much about the product. ? They could see a 20-30% jump in sales just by A/B testing a more crisp render for their main image that also communicates key info about the product. 2?? Supporting images don't sell the benefits ? There are 5 supporting images, but the only direct USP mentioned is USDA organic. ? No mention of health benefits: supports brain function, may aid in weight loss, supports heart health, antimicrobial properties, rich in MCTs for quick energy ? No mention of skin & hair benefits: moisturizes skin, anti-aging properties, soothes skin irritation, reduces dandruff, prevents protein loss in hair ? No mention of cooking & kitchen uses: high smoke point for frying, enhances flavor, dairy-free butter alternative, great for baking and stir-frying ? Other uses not mentioned: oil pulling for oral health, natural makeup remover, wound healing, can be used for DIY skincare products 3?? No Brand Story design ? I don't even know much about this brand but just by looking at their website for 30 seconds, it's clear their brand and product supports farmers and fights trafficking. ? The brand story design is the perfect place to communicate these added benefits of supporting their brand. 4?? Not using Premium A+ Content ? This brand most likely wants to be positioning themselves as the premium / high quality option, but they aren't using Premium A+ Content. ? 60% of Amazon sales come from mobile. Their basic A+ content is not optimized for mobile, whereas with Premium you have this ability. 5?? Product title is not optimized ? Just by looking at their title, I can tell this brand has not A/B tested it. It looks 5 years outdated, and they could probably boost sales just by running an A/B test with an optimized product title. 6?? Rebrand is unclear ? Their second supporting listing image shows a packaging transition and rebrand that is happening. We have recently executed rebrands for multiple 7-figure brands, so I'm familiar with this process. ? If they DON'T have inventory of the new branding in FBA, this is confusing for no reason. If they DO have new branding in FBA, they should have the new branding for all listing content (including main image), and keep the transition image for a few months as the old packaging sells out. ? Main image is old packaging, transition image shows new packaging, other supporting images show old packaging, A+ content shows new packaging ... this is very confusing to the customer. Even just fixing a few of these problems could MASSIVELY boost their sales. My team helps brands just like Dignity Made Coconut Oil solve these exact problems on Amazon. Want to know if your brand is covering its bases on Amazon? Shoot me a DM.

Watch me design Amazon listing images (from the research phase to export) in this 6-minute step-by-step video. Was this video helpful? Let me know by liking or leaving a comment!

How to use Generative AI to fill the background of your product's lifestyle images! This is extremely useful when designing Amazon listing images, so you can add more room to overlay text, benefits, icons and more. Follow for more Amazon listing design tips & content!

I helped a brand 3.5x their Amazon product's sales totally for free. This is what happened: A brand doing $20k/month on Amazon found me through LinkedIn and DM'd me. Their listings needed a LOT of work, but they were hesitant to hire us. They didn't believe in the ROI of listing design. I told them we would prove our value on a small scale ... totally risk-free! We simply redesigned the Amazon listing images for one of their low-volume products that was still eligible for A/B testing. Just by updating the supporting listing images, we helped them 4.5x sales. The data in the image below shows the A/B test results: – Their listing's $40 in sales VS – Our listing's $140 in sales Remember, I still haven't helped them optimize the: - Product title - Bullet points - Main image - Brand Story - Premium A+ Content There are 5 more key variables that can increase their sales. Just by optimizing ONE of these variables, I was able to 3.5x their sales and 4.5x their units sold. Interested in having my team redesign one of your Amazon listings totally risk-free? Just connect with me and send me a message.

In this video, I break down how you can calculate your Amazon profit margin for any product. First: – I break down all the costs associate with selling on Amazon, in order. After that: – I show you how to calculate these costs and your profit margin per product using our Amazon Profit Calculator tool. If you want a copy of this tool, just: 1. Like this post 2. Comment "PROFIT" Then I'll send it to you in a DM! Make sure we're connected so I can DM you the tool.

Don't just design your Amazon brand store's home page, while leaving category pages blank & boring! See my full brand store design for Saniderm below: Notice how we also designed all category pages with lifestyle images, branded designs, shoppable images, background videos, and more. A lot of these elements were pulled from the home page, while some elements were specifically created for each category page. Makes each page more engaging, almost like it's its own listing page. Also this seems to increase sales/visitor in my experience. ???? Like/Comment if this post was insightful! --- My team has been helping brands grow profitably on Amazon for the last 8 years, and we have built long-term relationships with 50+ brands. We offer full Amazon management on a pay-on-results basis. ???DM me for a free audit & growth strategy for your Amazon business.

Launching a new product on Amazon? This is the only 9-Step Guide you'll ever need for a successful Amazon launch (save this): 1?? Get UPCs Registered to Your Brand ? Buy your UPCs directly from GS1 to avoid listing issues and ensure they match your brand on Amazon. 2?? Create Your Amazon Listing ? Once you have your UPC and all product details, create your listing in Amazon Seller Central. 3?? Full Amazon Listing Design ? Design and upload your title, bullets, images, and A+ Content. 4?? Add Your Brand Story Design ? Make sure you apply your new product's ASIN(s) to your existing brand story design. If you don't have a Brand Story, design one and apply all of your product ASINs to it. 5?? First FBA Shipment ? We wait until full listing design is complete (or just about finished), so we don't have inventory sitting at FBA accruing storage fees. ? Once the listing is optimized, make your first shipment to FBA to cover 30 units for Amazon Vine + 30-60 DOH. 6?? Add To Your Brand Store ? Once the FBA inventory is checked in, add the new product to you brand store. 7?? Enroll in Amazon Vine ? Once the FBA inventory is checked in, enroll 30 units of each product you are launching into Amazon to generate initial reviews. 8?? Optimize Your Variation Families (optional) ? If you're launching a product with multiple variations, you can keep the variations separate to get 30 vine reviews for each variation. ? After Vine reviews are complete, merge the variations into a parent listing. 9?? Initial Keyword Research & Ad Campaigns ? At this stage, your listing is Retail Ready. Conduct initial keyword research, create your ad campaigns, and activate! ???? Like/Comment if this post was insightful! --- My team has been helping brands grow profitably on Amazon for the last 8 years, and we have built long-term relationships with 50+ brands. We offer full Amazon management on a pay-on-results basis. ???DM me for a free audit & growth strategy for your Amazon business.