Young's Seafood

?? Britain loves a good pie – and so do we! ???? ?? We’re proud to say our Admiral’s Pie is the No.1 branded ready meal in the UK across both chilled and frozen ???? ?? A true classic, it’s stood the test of time - succulent fish fillets in a creamy butter sauce, topped with fluffy mash. Whether it’s a midweek meal or a weekend treat, our Admiral’s Pie remains a firm favourite for families across the nation.?? ?? This British Pie Week let’s celebrate the legacy of British comfort food, and our commitment to excellence in every bite!?? ?? #BritishPieWeek #Seafood #ReadyMeals

The demand for elevated home dining is rising - especially around key occasions like Valentine’s Day. ?? At Young’s, we’re always looking to enhance the full dining experience for consumers, and our Gastro range is at the heart of that, being a top choice for those looking to ‘dine out at home’ or elevate date night. ?? We know Gastro shoppers love to treat themselves - spending more per basket and often adding a little extra, like dessert or a bottle of wine, showing a clear appetite for a complete ‘dinner for tonight’ solution. And with alcohol often completing the occasion, we’ve made pairing even easier. Our packaging now features recommendations, helping retailers drive basket spend and giving consumers the confidence to create the most special meal. After all, every great love story starts with the perfect pairing.???? #FrozenFish #Packaging #ConsumerExperience #ValentinesDay

At Young’s Seafood, we understand the critical role packaging plays in shaping consumer decisions. Following the Christmas period, shoppers are looking for simple, inspiring meal ideas to ease back into their routines. That’s why we’re inspiring consumers with ideas on the back of pack and across social for how they can use our newly revamped scampi range to make a variety of easy mid-week meals or work from home lunches. This includes: ?? Our air-fried scampi wrap, which couldn’t be easier to whip up on a lunch break. Simply cook in the air fryer and then place in a tortilla wrap with lettuce, avocado and a squeeze of lime for a refreshing but filling lunch. ??An Asian-inspired snack. Before air frying, coat any of our scampi range in sweet and sour sauce and air fry for the most delicious flavour packed sticky scampi. Serve over a portion of rice or noodles. ?? Loaded scampi fries. Pile crispy fries high with Young’s Popcorn Scampi Bites, dollop on some sour cream, add a generous scoop of guacamole, sprinkle over some grated cheese, and finish with a handful of spicy jalape?os. For more information, see the back of our packaging in store ???

At Young’s, sustainability is more than a goal; it’s our commitment to future generations.?? ?? That’s why we wanted to highlight the Sustainable Seafood Coalition (SSC’s) recent public consultation on seafood codes. It’s a vital step toward ensuring responsible sourcing and transparency across our industry.??? ?? As a business passionate about driving positive change, we’re eager to see these codes evolve with input from the public and industry alike.?? ?? This is your chance to contribute to shaping a more sustainable future for seafood. Find out more and have your say: https://lnkd.in/eg3YqHWj?? ?? #Sustainability #ResponsibleSourcing #SeafoodIndustry?

As we step into 2025, many consumers are looking to make healthier choices. NHS guidelines recommend a healthy balanced diet should include at least two portions of fish per week, and our frozen ranges are making it easier than ever for consumers to find healthy and delicious options for mealtimes. That’s because fish is a great source of… ?? Protein ?? Omega 3 ?? Vitamins and minerals Learn more about our ranges?? https://lnkd.in/eUEAN2tr

Since last summer, Young’s has been working with a multi-stakeholder partnership from the Nephrops fishing industry and supply chain, supported by Seafish. ??? ? Together, we have laid out plans to drive improvements in the management of UK Nephrops fisheries, through the continuation of the Nephrops Fishery Improvement Project (FIP).? ? The Nephrops FIP applied to the Marine Stewardship Council (MSC) Improvement Program in December and is currently under review. An update on the application is expected soon.? ? For updates?and information on the?next chapter of the Nephrops FIP, follow the link?? https://lnkd.in/gFPvkrcG

?? Seasons greetings from Young’s! ?? We wanted to take a moment to wish our customers, suppliers, and colleagues a fantastic festive break, and a very happy New Year. 2024 has been an exciting year of growth at Young’s, and it’s been a landmark year across our products. Here’s some of our highlights: ?? We proudly relaunched our well-loved scampi range with a fresh new look and enhanced recipe. Our scampi has been making waves since then, reaffirming our commitment to quality and taste. ??In Gastro, we introduced our award-winning Taste of Asia range, followed by Taste of India. Taste of Asia has brought exciting, bold flavours to consumers – attracting 50,000 new shoppers to the frozen category. ??Our Chip Shop brand launched its new Jumbo Cod, inspired by the generous portions of one of the nation’s favourite takeaways and offering customers a delicious and affordable ‘fakeaway’. We can’t wait to see what 2025 brings next. Wishing you all a wonderful end to the year ??

Our team at Young’s House in Grimsby have received royal recognition for their fantastic fundraising efforts ?? Teresa Cass and Amy Wilkinson received an official letter from Queen Camilla after they raised over ￡1,100 for the Women's Aid North East Lincolnshire from their charity bake sale. The team at Young’s House have now raised close to ￡10,000 for a host of worthy causes in 2023 and 2024 – a phenomenal amount ??

Our Scampi Influencer Campaign is in full swing, spreading the word about our revamped range! ?? Partnering with a mix of macro and micro-influencers, we’re inspiring consumers with versatile recipe ideas featuring Youngs’ Popcorn Scampi Bites, Golden Scampi, and Gastro Wholetail and Jumbo Scampi— perfect for family dinners, mid-week treats, or a cosy night in for two. The campaign, running throughout December, also includes targeted video ads that highlight promotions and link directly to retailer sites, encouraging trial and purchase. We can’t wait to see how our influencers put their creative spin on scampi recipes, with more exciting content still to come. #ScampiSensations #InfluencerMarketing #ProductRelaunch #FrozenFish

As consumers seek more globally inspired flavours, we saw an opportunity to bring some excitement to the frozen seafood category. Earlier this year, we launched Young’s Gastro Taste of Asia range, drawing inspiration from the vibrant flavours of Korea, Japan, and Thailand, and the response from consumers has been phenomenal. ?? ? Since its debut in March, Taste of Asia has become the best-performing new range in frozen seafood, attracting over 50,000 new shoppers to the category. ? It’s been so successful that we launched our Taste of India range in September to offer an even wider choice of stunning international flavours. ? Have you tried our Taste of Asia and Taste of India ranges yet? ? #TasteofAsia #TasteofIndia #FrozenFish